Now that your homepage is in order, it's time to determine who you want to target with your content. Is it a local or national audience? Your website content should reflect this delineation.
Local SEO: If you work for a manufacturing facility (such as a steel manufacturer) that can only supply products to certain areas or has predetermined limits that define which leads you can estonia email list convert into customers, a local strategy is recommended. Create a Google My Business account and have specific keywords for the regions and cities you can service.
You can also explore other local SEO tools to manage directory listings in bulk. For example, with Moz Local, you can update your information in one place and have that information spread across multiple different directory listings, such as Google My Business, Yelp, and Facebook.
National SEO: For most manufacturers and industrial companies that may ship their products nationwide or have multiple distribution facilities, a broader content and keyword strategy is recommended to capture the broadest audience segment.
Search engine optimization and getting your content to rank high in search engine results pages is a long-term endeavor that requires deliberate strategy and implementation. Results won't happen overnight, but sticking to the strategy will result in long-term success for your manufacturing or industrial business.
Google Accelerated Mobile Pages (AMP) features
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