It should be something that your competitors don’t have and russian phone number search that makes you stand out from the crowd. Your unique selling point is your key differentiator.
It’s the reason customers buy your product instead of your competitor’s, and it’s a key part of your overall marketing strategy to attract new customers.
While you might want to hire freelancers to do some of this work for you, it’s never a good idea to delegate the task of creating your own product’s USP to someone else.
So how exactly do you define your USP?
When creating your own USP, keep the following in mind:
Understand the target customers’ thinking
Sales experts suggest understanding your perfect customer:
What they want
How your product helps them solve their problem
and what drives their purchasing decisions.
Ask yourself why existing customers would choose your business over your competitors. An optimized sales funnel will allow you to:
Generate a large number of leads
Increase conversion rates
Earn more per sale
Improve customer retention (and thus lifetime value).
Fortunately, there are many affordable B2B portals available today along with a variety of marketing and sales tools that can help you build an optimized sales funnel.