AB Data

Here’s what you should focus on to make your email blasts engaging:tailoring your message content actively managing your email list increasing your email click-through rates with these tactics delivering your email blasts to the right people at the right time with email automation one example of a company that maintains high subscriber engagement by running ab tests and personalizing its email campaigns is a lead generation agency called submission technology . Email campaign ab testing results from submission technology, getresponse customer . To learn more, read the full case study where they share the tips and tactics they use to achieve click-through rates that are - higher than the average results in their industry .


For inspiration, check out this article where we’ve listed the austria email list best email marketing campaigns we’ve seen on the market . Step track your email marketing efforts as the old saying goes – you can’t improve what you don’t measure . So now, it’s time to track your email blasts and how they’re performing . In your email marketing tool of choice, you should get access to an email analytics dashboard that’ll look similar to this:email analytics dashboard in getresponse email analytics dashboard in getresponse email analytics – analyzing email campaign performance .


Email analytics dashboard in getResponse inside the dashboard, you should be able to see various KPIs such as open rates, click-through rates, bounces, unsubscribes, complaints, your list growth, and more . In addition, if you’re adding google analytics utms to your links, you should also see the direct effect of your email blasts in your ga dashboard . There, you’ll see additional information like how long people have stayed on your pages, whether they’ve purchased any products, or triggered any events you’ve previously configured .