Creating a route for buyers
Posted: Sun Dec 22, 2024 5:40 am
By analyzing customer behavior data and survey results, you can create a customer flow chart. The appropriate layout depends on the type of store and its area. Here are some common options:
linear layout - involves parallel placement of shelves and display cases, which simplifies navigation and product overview;
box scheme - zoning into separate spaces or halls, which is suitable for stores with different categories of goods;
loop design - includes high shelving around the perimeter and low racks in the center, which allows you to draw attention to the central area.
Read also!
"Marketing Tips: How to Show That Your Product is the Best"
Read more
Organization of merchandising
Merchandising organization involves the consistent kuwait whatsapp numbers implementation of activities aimed at promoting goods and attracting the attention of buyers. This process includes planning, coordinating actions and monitoring their implementation to achieve the set goals.
Product location
One of the most effective strategies in merchandising is the concept of the "Golden Triangle". Despite the name, it is not always associated with this form.
The basic idea is to place the most popular product at the farthest end of the store from the entrance, and the checkout area on the opposite side.
This scheme is aimed at ensuring that the buyer, moving towards the desired product, passes along other offers, drawing attention to various products.
The most striking example is the hypermarket, where bread is often located in the far corner of the store. The customer must pass through many departments to get to the baked goods, and on his way to the checkout, he again crosses the entire store, where his attention is drawn to other products.
It is important to consider that placing a popular product too far away may be ineffective if customers do not notice it at first glance. In such cases, it is worth thinking about signs or placing some of the products on mannequins or separate stands to immediately direct customers to the right area.
Pay attention to the area near the entrance: so-called "blind zones" are formed to the right and left of the doors, since the buyer is just entering and is not yet in the mood for active inspection of goods. Therefore, it is not recommended to place key items in these areas - they will go unnoticed.
To attract attention near the entrance, it is better to display products that cause impulsive demand or promotional offers in order to immediately involve the visitor in the purchasing process and switch his attention to further shopping.
When the buyer is already in the mood for shopping, you can place products that are not on the priority list, but are profitable for the store. Going to the "locomotive" of the assortment, the consumer will also consider less popular products with the idea that he has already started shopping and can afford something extra.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153114
Product placement at eye level
When entering a retail space, the customer's gaze is most often directed forward. This creates opportunities for placing products at a level that is convenient for perception.
To draw attention to a particular position, the product is placed slightly below eye level - approximately 15 degrees, since people intuitively look slightly downwards when moving.
It is best to place high-margin and popular products at this height. This tactic helps to increase sales of the most profitable products.
However, this strategy can also be used for other purposes, such as to highlight products that need to be sold quickly or to highlight new products.
In grocery stores, this is the height at which brands typically display their products, paying the store for more prominent placement.
Product placement at eye level
Source: shutterstock.com
The least effective display areas in the sales area are either too low (less than 70 cm from the floor) or too high (over 2 meters). Moreover, lower shelves are less effective: in order to examine the goods on the floor, the buyer needs to bend over or even squat, which many will find unnecessary and inconvenient. In the case of upper shelves, it is enough to simply raise your head.
It is also important to consider the height of the target audience to determine the optimal height for placing products. After all, a location that is convenient for one type of buyer may be uncomfortable for others - for example, older people or tall customers.
Case: VT-metall
Find out how we reduced the cost of
linear layout - involves parallel placement of shelves and display cases, which simplifies navigation and product overview;
box scheme - zoning into separate spaces or halls, which is suitable for stores with different categories of goods;
loop design - includes high shelving around the perimeter and low racks in the center, which allows you to draw attention to the central area.
Read also!
"Marketing Tips: How to Show That Your Product is the Best"
Read more
Organization of merchandising
Merchandising organization involves the consistent kuwait whatsapp numbers implementation of activities aimed at promoting goods and attracting the attention of buyers. This process includes planning, coordinating actions and monitoring their implementation to achieve the set goals.
Product location
One of the most effective strategies in merchandising is the concept of the "Golden Triangle". Despite the name, it is not always associated with this form.
The basic idea is to place the most popular product at the farthest end of the store from the entrance, and the checkout area on the opposite side.
This scheme is aimed at ensuring that the buyer, moving towards the desired product, passes along other offers, drawing attention to various products.
The most striking example is the hypermarket, where bread is often located in the far corner of the store. The customer must pass through many departments to get to the baked goods, and on his way to the checkout, he again crosses the entire store, where his attention is drawn to other products.
It is important to consider that placing a popular product too far away may be ineffective if customers do not notice it at first glance. In such cases, it is worth thinking about signs or placing some of the products on mannequins or separate stands to immediately direct customers to the right area.
Pay attention to the area near the entrance: so-called "blind zones" are formed to the right and left of the doors, since the buyer is just entering and is not yet in the mood for active inspection of goods. Therefore, it is not recommended to place key items in these areas - they will go unnoticed.
To attract attention near the entrance, it is better to display products that cause impulsive demand or promotional offers in order to immediately involve the visitor in the purchasing process and switch his attention to further shopping.
When the buyer is already in the mood for shopping, you can place products that are not on the priority list, but are profitable for the store. Going to the "locomotive" of the assortment, the consumer will also consider less popular products with the idea that he has already started shopping and can afford something extra.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153114
Product placement at eye level
When entering a retail space, the customer's gaze is most often directed forward. This creates opportunities for placing products at a level that is convenient for perception.
To draw attention to a particular position, the product is placed slightly below eye level - approximately 15 degrees, since people intuitively look slightly downwards when moving.
It is best to place high-margin and popular products at this height. This tactic helps to increase sales of the most profitable products.
However, this strategy can also be used for other purposes, such as to highlight products that need to be sold quickly or to highlight new products.
In grocery stores, this is the height at which brands typically display their products, paying the store for more prominent placement.
Product placement at eye level
Source: shutterstock.com
The least effective display areas in the sales area are either too low (less than 70 cm from the floor) or too high (over 2 meters). Moreover, lower shelves are less effective: in order to examine the goods on the floor, the buyer needs to bend over or even squat, which many will find unnecessary and inconvenient. In the case of upper shelves, it is enough to simply raise your head.
It is also important to consider the height of the target audience to determine the optimal height for placing products. After all, a location that is convenient for one type of buyer may be uncomfortable for others - for example, older people or tall customers.
Case: VT-metall
Find out how we reduced the cost of