Trends in verbal communication
Posted: Sun Dec 22, 2024 5:45 am
With the help of text, you can communicate directly to your customer. This way, a message gets across much faster than if you were to rely solely on symbolism and behavior. In this way, verbal communication can be used directly tactically. This starts with the basics: communicating your core values and corporate story via your website. But verbal communication is also very important when communicating your identity – via any means of communication. Customers want to know exactly what they can expect from you. And by communicating clearly and unambiguously, you fulfill this wish.
Just like visual communication, verbal communication is also undergoing many developments. More and more sites are replacing their businesslike, formal web text with a text written in blog style. What exactly do we mean by that? It actually comes down to a text that is partly written in colloquial language, something that used to be frowned upon. Characteristic of this style is that many sentences start with a conjunction or connecting word. This looks a bit smoother, reads more easily and is more stimulating. On the one hand thanks to the simple use of words, on the other hand because of the easy sentence structure and the short sentences.
Ace & Tate Trends in Verbal Communication
Here too, it is important not to just follow the trend 'because everyone else does'. Consider which choices best suit your identity. Is that a personal approach? A daring approach? Or does a businesslike, formal text best suit your message?
The essence of the right choice of words
The choice of words in a web text has a great influence on the way you come across. Not only that; it also has a great influence on the reaction of the visitor. And that is really important. So do you switzerland whatsapp number choose the word 'naturally' or 'naturally'? For 'desalniettemin' or 'toch'? And even more important: for 'u' or 'je' ? This may seem unimportant, but the difficulty of your choice of words has a great influence on how you come across.
Coherence between symbolism, behavior and communication
By communicating clearly (both visually and verbally), the target group knows exactly what to expect from you. Of course, it is important to ultimately express what you promise in behavior. And the same goes the other way around. The three instruments only function optimally when they are used as a strong combination. And when every step you take is based on the identity you have formulated.
It is therefore essential to consider how you want to sound. Intelligent or accessible? Personal or expert? Commercial or advisory? Establish these new 'core values' and use them as input for all your expressions. With a strong identity, some help from the identity model and tips for writing a good web text, you can go a long way. Are you not familiar with this yourself? Then it is wise to hire a strategist and a copywrite.
Just like visual communication, verbal communication is also undergoing many developments. More and more sites are replacing their businesslike, formal web text with a text written in blog style. What exactly do we mean by that? It actually comes down to a text that is partly written in colloquial language, something that used to be frowned upon. Characteristic of this style is that many sentences start with a conjunction or connecting word. This looks a bit smoother, reads more easily and is more stimulating. On the one hand thanks to the simple use of words, on the other hand because of the easy sentence structure and the short sentences.
Ace & Tate Trends in Verbal Communication
Here too, it is important not to just follow the trend 'because everyone else does'. Consider which choices best suit your identity. Is that a personal approach? A daring approach? Or does a businesslike, formal text best suit your message?
The essence of the right choice of words
The choice of words in a web text has a great influence on the way you come across. Not only that; it also has a great influence on the reaction of the visitor. And that is really important. So do you switzerland whatsapp number choose the word 'naturally' or 'naturally'? For 'desalniettemin' or 'toch'? And even more important: for 'u' or 'je' ? This may seem unimportant, but the difficulty of your choice of words has a great influence on how you come across.
Coherence between symbolism, behavior and communication
By communicating clearly (both visually and verbally), the target group knows exactly what to expect from you. Of course, it is important to ultimately express what you promise in behavior. And the same goes the other way around. The three instruments only function optimally when they are used as a strong combination. And when every step you take is based on the identity you have formulated.
It is therefore essential to consider how you want to sound. Intelligent or accessible? Personal or expert? Commercial or advisory? Establish these new 'core values' and use them as input for all your expressions. With a strong identity, some help from the identity model and tips for writing a good web text, you can go a long way. Are you not familiar with this yourself? Then it is wise to hire a strategist and a copywrite.