To generate leads: forget about corporate jargon
Posted: Sat Jan 25, 2025 9:19 am
There was a time when using certain words to promote a service was reflected in the purchase figures. But how far away is that phrase “Advertised on TV” to demonstrate the quality of a product! Even in college jobs, people have always sought a better grade just for using supposedly educated language. Things don’t work that way anymore, at least not in marketing and content writing. If you want to generate leads, the trick is not to overdo it with typical company jargon .
“Free” is still a selling word on most indonesia email list channels (although some spam filters consider it malicious and block messages that include it in the subject line) but there are others that no longer work as well to attract and convert visitors into leads. The reason is very simple: users are tired of gibberish, clichés and phrases repeated ad nauseum.
Three phrases from the list to avoid when describing your offers and that you will find in our ebook "30 brilliant tricks and ideas for lead generation" are:
These are the typical words that try to emphasize some characteristic and end up getting a grimace of disgust. Surely you have remembered some of the times you have read them. Did they seem attractive to you or perhaps you thought “more of the same, I better look for something else”?
It happens in certain areas that, after repeating a word a lot , it stops having meaning or is attributed a different meaning. I think that innovation has suffered that fate. Can you be innovative if you do the same as everyone else? Where is evolution then?
“Free” is still a selling word on most indonesia email list channels (although some spam filters consider it malicious and block messages that include it in the subject line) but there are others that no longer work as well to attract and convert visitors into leads. The reason is very simple: users are tired of gibberish, clichés and phrases repeated ad nauseum.
Three phrases from the list to avoid when describing your offers and that you will find in our ebook "30 brilliant tricks and ideas for lead generation" are:
These are the typical words that try to emphasize some characteristic and end up getting a grimace of disgust. Surely you have remembered some of the times you have read them. Did they seem attractive to you or perhaps you thought “more of the same, I better look for something else”?
It happens in certain areas that, after repeating a word a lot , it stops having meaning or is attributed a different meaning. I think that innovation has suffered that fate. Can you be innovative if you do the same as everyone else? Where is evolution then?