But regardless of how you choose to reach your leads, be poland whatsapp sure to align your marketing and sales team efforts and provide your reps with a robust framework.
Here is a brief outlook of the tried and true targeted lead generation strategies and tactics for B2B.
Nurture brand awareness
Brand awareness does a lot to attract targeted leads both directly and indirectly.
How do you increase brand awareness? With content marketing, specifically – SEO.
SEO is a long game, but it is always a rewarding one. It requires collecting and targeting the right keywords with your website content.
For example, you can target low-volume keywords with high buying intent, aka bottom-of-the-funnel (BOFU) keywords. Although they don’t bring much traffic, they’re easier to rank for, and the conversions should be higher.
Targeting TOFU keywords, in contrast, aren’t designed to bring direct conversions but will deliver traffic and help build up your brand awareness and trustworthiness.
Write landing pages that resonate
A landing page is a web page dedicated to a specific offering you sell. It explains the value and prompts your visitors to take action – sign up for a webinar, book a demo, download a template, book a call, you name it.
Landing pages are where you capture the leads. But for them to convert, you need to do three things:
Target the right audience
Have an answer to your audience’s pains
Use copywriting and design to deliver this solution
But the potential of landing pages goes beyond lead generation. You can also use them to test new business opportunities and niches for demand.
Don’t know if a product or service will generate demand? Create a landing page with CTAs, send traffic to the page using paid ads, and take notes.