And they’re likely to spend a lot of time on social media india mailing list networks like LinkedIn, Facebook, Twitter, Instagram, and TikTok. When you combine your tone of voice, tailored messages, and platform capabilities, you get content that makes people hit that subscribe button.
Have you found out your audience enjoys Twitter? Issue a thread on a topic they’ve had problems with recently. Your audience is Millennials? Then Instagram might be their platform of choice (so chip in for nice visuals).
And if it’s Gen-Zs you’re targeting, make sure to follow TikTok trends and that your content campaign doesn’t jiggle, jiggle, it folds.
Speaking of campaigns, here are the ones that are the most effective.
Typical digital marketing campaigns
All marketing campaigns that include digital promotion usually fall under three types based on their goals.
Customer acquisition campaigns
These campaigns aim to reach people who aren’t aware of your company or may be familiar with it but have yet to make any direct interaction. They specifically target the live incarnations of your buyer personas or the people who are already looking for what you’re offering.
Conversion campaigns
These kinds of campaigns focus on turning leads into paying customers. After all, your marketing efforts only count if they’re bringing in revenue.
Retention and trust marketing campaigns
Conversion is definitely a huge goal, but your marketing efforts don’t stop there. You need to win the customers’ loyalty too. People who trust your company will not only continue to buy from you but also convince others to support your business.
Trust me: satisfied customers are the best ambassadors.
If you’ve been paying attention, you probably see that lead generation through digital marketing is closely tied to customer acquisition. And here’s how to do it right.