DV360 Expands Audiences to Connected TV
Posted: Sun Jan 26, 2025 5:21 am
Google believes this initiative will help brands reach the right viewers when they watch quality streaming content.
Google has expanded Google Audiences to connected TV (CTV) devices in a bid to unlock more CTV inventory in its DV360 demand platform, the tech giant said in a blog post.
Google believes this initiative will help norway email list brands reach the right viewers when they watch quality streaming content. DV360’s CTV inventory will work across Hulu, Peacock, YouTube, and most other ad-supported CTV apps.
“ In a few months, you’ll be able to power your CTV campaigns with the same affinity, in-market, and demographic audiences you’ve been using for your digital ads for years. Demographic and in-market segments will be available on CTV devices by the end of the quarter. Some affinity audiences are available now, and others will be available later this summer.”said Jake Jolly, DV360 Product Manager, in this post:
According to ComScore, Display & Video 360 now reaches 93% of U.S. connected TV homes and provides access to nine of the top ten most-watched ad-supported cable TV apps in the U.S. The majority of ad-supported CTV services also offer their inventory through DV360.”
We also continue to unlock the best CTV programming around the world. Peacock, NBCUniversal’s ad-supported streaming service, is the latest addition to CTV’s publisher offering in the US. And now you can reach people watching Channel 4 programming in the UK ,” Jolly said.
Google has expanded Google Audiences to connected TV (CTV) devices in a bid to unlock more CTV inventory in its DV360 demand platform, the tech giant said in a blog post.
Google believes this initiative will help norway email list brands reach the right viewers when they watch quality streaming content. DV360’s CTV inventory will work across Hulu, Peacock, YouTube, and most other ad-supported CTV apps.
“ In a few months, you’ll be able to power your CTV campaigns with the same affinity, in-market, and demographic audiences you’ve been using for your digital ads for years. Demographic and in-market segments will be available on CTV devices by the end of the quarter. Some affinity audiences are available now, and others will be available later this summer.”said Jake Jolly, DV360 Product Manager, in this post:
According to ComScore, Display & Video 360 now reaches 93% of U.S. connected TV homes and provides access to nine of the top ten most-watched ad-supported cable TV apps in the U.S. The majority of ad-supported CTV services also offer their inventory through DV360.”
We also continue to unlock the best CTV programming around the world. Peacock, NBCUniversal’s ad-supported streaming service, is the latest addition to CTV’s publisher offering in the US. And now you can reach people watching Channel 4 programming in the UK ,” Jolly said.