Have you ever stopped to think about the meaning of brand ? The brand is nothing more than a combination of elements that distinguishes one company from another. So we are talking about a sign to be interpreted , a set of components that constitute it (such as mission, value and meaning) and a collection of singapore phone number example perceptions alive in the mind of the consumer. In practice, the brand has no objective existence .
When you create a successful brand it means that the public is decoding the messages as planned in the strategic phase. The world is full of examples of brands rooted in their identity , as we have several advertising messages that, even after years, we still have well imprinted in our heads.