Use your SEM knowledge in positioning
Posted: Sun Jan 26, 2025 7:07 am
Running an SEM campaign provides valuable knowledge that can be used to optimize your SEO strategy. Paid advertising allows you to quickly spot market trends, understand the behavior of your target audience, and assess which keywords generate the most interest.
Analyzing your SEM expenses and profits allows you to precisely determine the value of iran mobile number database individual keywords for your business. That is, you can see which phrases translate into real conversions and are more profitable, which is invaluable knowledge when creating content.
Often, practice shows that what SEOs consider to be the most profitable keyword, in fact does not bring the expected results.
SEM offers hard data that can be used to optimize on-page content to match the actual needs and behaviors of internet users. Using this information, you can effectively adjust your SEO strategy to better meet market demand.
Beware of cannibalization!
Running parallel SEO and SEM campaigns without proper coordination can lead to keyword cannibalization , which will ruin your efforts and reduce the profitability of both efforts. To avoid this, there are a few key steps to take:
Analyzing your SEM expenses and profits allows you to precisely determine the value of iran mobile number database individual keywords for your business. That is, you can see which phrases translate into real conversions and are more profitable, which is invaluable knowledge when creating content.
Often, practice shows that what SEOs consider to be the most profitable keyword, in fact does not bring the expected results.
SEM offers hard data that can be used to optimize on-page content to match the actual needs and behaviors of internet users. Using this information, you can effectively adjust your SEO strategy to better meet market demand.
Beware of cannibalization!
Running parallel SEO and SEM campaigns without proper coordination can lead to keyword cannibalization , which will ruin your efforts and reduce the profitability of both efforts. To avoid this, there are a few key steps to take: