If you’re new to Xiaohongshu and accessing this feature for the first time, you will
Posted: Sun Dec 22, 2024 6:08 am
The Spotlight platform (聚光平台) is a newly launched one-stop advertising delivery platform within Xiaohongshu that is adept at meeting a diverse range of marketing demands for advertisers, including
product seeding,
sales volume enhancement,
lead collection,
live-stream promotion, and
competitive positioning.
A distinctive feature of Xiaohongshu advertising is its use of what is whatsapp number in philippines user-generated content known as “notes”. You can choose to use your original notes, or you can select notes created in collaboration with a key opinion leader (KOL) as promotional materials.
see the thumbnail of the note,
click to enter the note’s detail page, and then
click on the CTA (the CTA can be a product detail page, an H5 page, or a private message page).
User journey of Xiaohongshu advertising
Getting Started
To promote on Xiaohongshu, you need to first have a Verified Business Account.
Usually, you only need to submit the business license, but Xiaohongshu has strict certification rules, so successful verification is not always guaranteed.
Setting up ad campaigns on Xiaohongshu is very simple. You only need to choose your
goals,
advertising timeframe,
product seeding,
sales volume enhancement,
lead collection,
live-stream promotion, and
competitive positioning.
A distinctive feature of Xiaohongshu advertising is its use of what is whatsapp number in philippines user-generated content known as “notes”. You can choose to use your original notes, or you can select notes created in collaboration with a key opinion leader (KOL) as promotional materials.
see the thumbnail of the note,
click to enter the note’s detail page, and then
click on the CTA (the CTA can be a product detail page, an H5 page, or a private message page).
User journey of Xiaohongshu advertising
Getting Started
To promote on Xiaohongshu, you need to first have a Verified Business Account.
Usually, you only need to submit the business license, but Xiaohongshu has strict certification rules, so successful verification is not always guaranteed.
Setting up ad campaigns on Xiaohongshu is very simple. You only need to choose your
goals,
advertising timeframe,