Just like your IE website, the blog is also a means of promoting your business, but more comprehensive, because it helps you create connections, share relevant content and resolve doubts from your potential students.
For these reasons, a large part of the educational market is present in the online environment. Therefore, if you still don't have a blog, be sure to read this post to create one .
On the other hand, if your IE already has a blog, we can take whatsapp philippines the next step and go directly to content creation.
This is one of the great challenges that institutions face, since many have no idea how to produce these posts or do not know how to make a published text achieve the desired results.
Do you want to learn how to do it? Here are some tips for creating good educational content:
1. Understand your content model
First, we need to understand the differences between academic content, which is the model most used internally by IE, and performance content , which is the ideal type of content to be shared on your blog.
Academic content presents the topic being discussed very well, but it does not care about making the reading enjoyable for the reader or facilitating their understanding. This type of text is not built with the reader in mind or with solving the doubts they have.
A graduation thesis is a good example. It is written according to universal academic rules, it is long and difficult to understand for someone who is not familiar with the subject or does not belong to the field.
Performance content , as the name suggests, needs to show a performance, which can be positive or negative. Since we want to improve your institution's results, we need to ensure that the texts produced are attractive, easy to read and understand, relevant and that they arouse interest in other materials present in the blog.