So, once the Whatsapp Business app has been downloaded from Apple or Play Store, we can proceed to configure the account by following these steps :
Accept the terms of service.
Register: select your country of residence, enter your phone number and agree to receive your activation code by SMS.
Allow the app access to your contacts and photos.
Create an account: enter your company name, select a professional category and choose a profile image.
Create your business profile: click on the word “Explore” in the menu and from there go to the “business profile” section. In this field you can add the address where your business is located, business hours, a description of the service you provide, and many more options.
Your WhatsApp business account is now set up! You can start chatting whenever you want.
Benefits of Whatsapp Business
WhatsApp Business is an excellent alternative to retain customers or attract new ones . With the increase in online shopping, conversational commerce has become a basic element in customer service.
As a result, more and more customers expect to engage instagram data in conversations with brands. Whether they are looking for more information about a product or simply to resolve specific queries, customers are more confident in brands that make themselves available within a familiar, everyday context such as WhatsApp.
Tool Features
Among the most effective features we highlight:
Create an online product catalog.
Access to statistics for each message.
Innovate in messaging options:
Schedule and automate broadcast messages.
Customize the templates for the different types of messages available: welcome, absence, etc.
Create quick, generic responses to specific questions.
Label messages to keep them organized: you can distribute them to “new clients,” “pending orders,” etc.
But the benefits of WhatsApp Business do not end with the possibility of establishing direct and diversified communication with customers , but it complements other marketing and communication tools very well. Thus, if you are looking to encourage sales in a slower month, you can create an exclusive promotion for customers present in the WhatsApp Business database and thus give a boost to turnover.
In some way, these new communication and sales channels serve to establish a commercial relationship tailored to each client, which undoubtedly encourages the percentage of completed purchases and reduces the ratio of empty shopping carts on e-commerce portals.
At Grupo Caja Rural we know first-hand the doubts and questions that our clients may have thanks to Maia, our virtual assistant for clients within the Ruralvía mobile app. As not all clients have the same level of Internet skills, Grupo Caja Rural entities try to offer a 24/7/365 customer service that is capable of resolving clients' queries and doubts.
For this reason, in addition to making available to customers the different support telephone numbers , contact forms and email addresses, for a couple of years now we have been offering Maia, a virtual assistant whose objective is to cover the needs of our clients in their digital banking.
Maia is a chatbot that has been specifically designed to resolve customers' most common questions and guide the conversation until it helps them find the solution they were looking for.
Thus, in the same way that scheduled messages on WhatsApp Business can help you offer closer attention to your customers, Maia complements the continuous attention that a digital bank like ruralvía needs to offer its users.
Other Grupo Caja Rural entities, such as Cajasiete, already offer Customer Service through WhatsApp Business, with specific hours to handle all queries that come to them through this app.