Many prospects will buy a product for what it will do in the future, not just what it can do right now

[zakiyatasnim]

If you can paint an accurate picture in the mind of your prospect, about what their life may be like, after they bought your product - you will generate more sales.

As you can see in my email;

3pm EST
SUBJECT: Can we talk about hookers and coke?

Lookie here...

My list has made me over six million bucks in the time I've been doing internet marketing.

Quite the figure.

But I haven't blown a single cent of it on Playboy bunnies, cigars or coke.

I'm married, don't smoke and am teetotal.

Instead I've invested it in property, stocks and my family's future.

You, of course, may put your millions into something else entirely.

It's your call.

Either way - if you're gonna make truly life-changing money like this one thing is certain;

You'll need a list.

Which is why I thought it might be a beezer idea to 'fess up to every single list building secret I've ever used to get red hot subscribers paying you money hand over fist;


(HALLOWEEN MADNESS: SAVE $100 OFF TODAY ONLY. Price is going up TONIGHT)

Michael Cheney

prospects-imaginationI explained what this picture may look like for my prospects.

I spoke to them about the money that I've generated from my email list.

I also used humor, to talk about how some other people spend their money from their email lists and how I do the opposite.

Because my product is all about how to build an email list, this shows the prospect the potential earnings they could get when they get the product.

It also gets the prospect to think and imagine algeria number data what their life will be like in the future, after they've got the offer.

By doing this, you put the prospect into a post-purchase frame of mind.


Before you do this, they are still just reading your email, deciding whether or not to buy the offer.

"When you use the future-forward method, it moves the prospect to a place in their mind where they have already bought your product."
Buying DecisionProspects move past the buying decision crossroads in their mind, to a point where they feel they already own your product or service.

They can imagine themselves enjoying the benefits and the spoils of your offer.

Another easy way to do this is to walk people through your post-purchase process.

Show them what they're going to get.

Give them a walk through your members area.

Create a screenshot, or short video of your download page.

Explain what they will get from you after they buy, and how they will access the product.