What is a local marketing strategy?
Posted: Sun Jan 26, 2025 9:09 am
Regardless of size, marketing strategies are important for any business . Often, the goal is to reach the largest possible audience, which sometimes causes local customers to be somewhat neglected. Some companies, however, aim for the warmth of a small business in what is known as local marketing, which consists of focusing on customers in a specific area .
We have already seen on other occasions how to plan a marketing and communication campaign or strategy. We have even seen the very current influencer marketing . In all cases, the objective must be clear in order to correctly measure the desired results. The same goes for local marketing.
This term can bring many advantages, but one of the main ones is to obtain solidly loyal customers, precisely because it generates a feeling of closeness. We analyze this well-defined tactic and how you can apply it in your business.
local marketing
You may also be interested in: How to make a business marketing plan: a useful guide
What is local marketing?
This is a tactic that concentrates actions in a specific geographic poland number data location and tries to reach customers in a smaller market segment. It is commonly used by small businesses , but many multinationals have focused on making local audiences feel attracted to their brand, even if their headquarters are not located in that area.
This strategy must be well planned before being implemented . This involves carrying out a limited study to determine whether its application will really have the desired impact or will allow us to achieve objectives other than the general marketing strategy. This is important because, if there is no planning, we could be wasting time and money .
Local marketing allows companies to better connect with customers in a more personal way and create a locally recognized image by adapting to their environment and characteristics. In this way, actions, promotions, advertising or calls to purchase can be carried out focused only on a specific group of people, those with whom we share an area. This can be a neighborhood or town, a city, a province or even an autonomous community , depending on our priorities and capabilities.
Local marketing actions
Once we have decided to apply it in our business, we will have a large number of options at our disposal . Some examples are:
Local events
It is an excellent way to attract potential customers to your business. You can hold a party or presentation event where your product or service can be tested and the public is entertained.
Local SEO
Working on SEO is important at all levels: start with the most local gaps and opportunities that you probably hadn't even considered . This way, you will be fully visible to people looking for a product like yours in the area.
local business
Local influencers
Even if they are not the big influencers , they can be very powerful in your area. Find them and start a collaborative relationship with them.
In-store marketing
Take advantage of a space or room in your business to create a space especially dedicated to your target audience. You can hold open days or offer discounts and other benefits if purchases are made in person.
Relations with local media
It is a perfect opportunity to create a link with local media. Sometimes they are overlooked and people prefer to focus on national or international media, but it is easier to win over local media, something that is done by proximity and which they will undoubtedly appreciate when it comes to taking them into account in communications or product transfers.
Segmenting campaigns on social media
With all the actions above and those we can think of, we will have more than enough to be able to segment our advertising on social networks in a geographical area close to us. You will possibly surprise many potential clients.
We have already seen on other occasions how to plan a marketing and communication campaign or strategy. We have even seen the very current influencer marketing . In all cases, the objective must be clear in order to correctly measure the desired results. The same goes for local marketing.
This term can bring many advantages, but one of the main ones is to obtain solidly loyal customers, precisely because it generates a feeling of closeness. We analyze this well-defined tactic and how you can apply it in your business.
local marketing
You may also be interested in: How to make a business marketing plan: a useful guide
What is local marketing?
This is a tactic that concentrates actions in a specific geographic poland number data location and tries to reach customers in a smaller market segment. It is commonly used by small businesses , but many multinationals have focused on making local audiences feel attracted to their brand, even if their headquarters are not located in that area.
This strategy must be well planned before being implemented . This involves carrying out a limited study to determine whether its application will really have the desired impact or will allow us to achieve objectives other than the general marketing strategy. This is important because, if there is no planning, we could be wasting time and money .
Local marketing allows companies to better connect with customers in a more personal way and create a locally recognized image by adapting to their environment and characteristics. In this way, actions, promotions, advertising or calls to purchase can be carried out focused only on a specific group of people, those with whom we share an area. This can be a neighborhood or town, a city, a province or even an autonomous community , depending on our priorities and capabilities.
Local marketing actions
Once we have decided to apply it in our business, we will have a large number of options at our disposal . Some examples are:
Local events
It is an excellent way to attract potential customers to your business. You can hold a party or presentation event where your product or service can be tested and the public is entertained.
Local SEO
Working on SEO is important at all levels: start with the most local gaps and opportunities that you probably hadn't even considered . This way, you will be fully visible to people looking for a product like yours in the area.
local business
Local influencers
Even if they are not the big influencers , they can be very powerful in your area. Find them and start a collaborative relationship with them.
In-store marketing
Take advantage of a space or room in your business to create a space especially dedicated to your target audience. You can hold open days or offer discounts and other benefits if purchases are made in person.
Relations with local media
It is a perfect opportunity to create a link with local media. Sometimes they are overlooked and people prefer to focus on national or international media, but it is easier to win over local media, something that is done by proximity and which they will undoubtedly appreciate when it comes to taking them into account in communications or product transfers.
Segmenting campaigns on social media
With all the actions above and those we can think of, we will have more than enough to be able to segment our advertising on social networks in a geographical area close to us. You will possibly surprise many potential clients.