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But it is clear that thanks to digital tools we can take this communication methodology to interesting levels. But also interactive as it happens in different examples of native advertising , where the budget and the economic investment are worthy of the name. And, above all, there is a need to optimize.

Content marketing work aimed at a specific target philippines country code mobile number requires a concrete commitment. What to know about this topic? How to work with data in order to create a narrative of numbers?

Table of Contents
What is data storytelling, a definition
Examples of content used for this purpose
Why is data storytelling important?
Study the target's needs
Identify useful sources for the job
Define a dominant theme
Choose ideal tools and instruments
Choose a way to distribute
Your online data storytelling
What is data storytelling, a definition
Data storytelling is a subject halfway between content marketing and data analytics that clearly represents the raw, unrefined numbers of a source. Sometimes this process is known as datatelling or datastory, and it allows different figures to optimize the communication process.



In some cases, data storytelling is used to communicate with your audience – this is the case of data journalism – in others, it is used to create a lead magnet. That is, a gift, such as an ebook or a white paper to be given to those who leave an email in a form for lead generation .

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