AB Data

Due to cookie regulations, going forward, rather than broad and shallow reach methods, it will be important to provide added-value services that involve users in your own services and provide surprising and moving experiences.

Let’s review your strategy for acquiring zero-party data.

Use of websites and social media
Under the current cookie restrictions, it is more important australia physiotherapist email database than ever to expand your website and use social media to send out information . It is desirable for all information sent via the internet to ultimately be consolidated on your own website or in a brick-and-mortar store.

Collect zero-party data about users via your website and use it for email marketing, customer journeys, and lead nurturing.

Building relationships at seminars
Depending on the type of business, you can make good use of online seminars and new product launches to build relationships with your users.

In recent years, seminars and product launches have become a place where two-way communication is possible, rather than just one-way communication from the organizers.

Use chat to effectively engage users and lead them to your next email marketing or lead nurturing.