This event, which was being held for the first time, was planned with the desire to raise the level of digital marketing talent in Kyushu, and about 400 people applied to participate. We heard that participants were not only from Kyushu, but also from all over the country, and even from Taiwan.
*The above image was borrowed from Digital Kannazuki .
This was an event that featured some of the most notable speakers in the field of digital marketing, and was held over two days - the tactical part on Day 1 and the operational part on Day 2. As an advertising manager, I felt that I had to participate, so I went to the operational part on Day 2.
Just on the second day, there were numerous philippines whatsapp number facebook sessions covering creative, programmatic advertising, social, data feeds, analytics, and human resources, and I would like to briefly write about my impressions of the sessions that I found particularly interesting.
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Program 01. Creativity - The present and future of creativity in marketing -
The digital sector in marketing continues to grow in importance, and the changing role of creativity within this sector was discussed from a variety of perspectives, including those of marketers, creators, and a more comprehensive view.
From the left: Mr. Miyamoto (paneler), CyberAgent Inc.; Mr. Nakagawa (paneler), Creators Match Inc.; Mr. Motomatsu (paneler), Absolute One Inc.; and Mr. Watanabe (moderator), Creative Center Fukuoka Inc.
First, Mr. Motomatsu from Absolute One Inc. asked the hypothesis that "when creative content is optimized, it tends to become repetitive, but is that really the appropriate communication? " He then spoke based on a case study in which he used a DMP and attribution to review communication design from the perspective of what kind of customers the content is being communicated with, understanding the intersection between the customer and the creative, and whether appropriate communication is being formed.