How to create a persona for your company?
Posted: Sun Dec 22, 2024 6:30 am
As a result, we suggest that you create or update your persona, as it represents your ideal customer and everything they need.
Complementary articles:
What is persona?
A survey conducted by Walker showed that 86% of Brazilians are philippine country code number willing to pay more for a better experience. In other words, the more data you have and consequently develop a customer service policy, the easier it will be to increase your business's average ticket.
Personalize the service
Personalized and humanized service is beneficial in the short and long term and you will be able to increase the number of satisfied and loyal customers.
The more loyal customers you have, the lower your cancellation rate will be, one of the metrics that most harms your business's monthly and annual revenue.
Direct and personalized service creates a connection with people, as you demonstrate concern and care in exceeding the public's expectations.
To help you on this journey, we have separated some examples:
Restaurants: when the waiter remembers the customer's favorite drink or dish, or suggests similar options.
Bank: The manager knows the client's financial goals and offers specific types of investment based on that.
E-commerce: discounts and free shipping for products that the customer buys regularly, or that confirm their preferences.
Hotels and inns: suggest attractions based on the customer's tastes or that connect with the travel style.
Gym: apps that encourage you to train and achieve weekly and monthly goals.
Note that in all cases it is mandatory to have information about the person, what they like, what they seek, what they hate, what they dream of, only then will you be able to build an effective and successful customer service policy.
Read the article below, it will be relevant to your business.
How to build customer loyalty through Omnichannel –
Be quick to respond
A customer who waits too long to be served may end up giving up on completing the purchase, for this reason it is important to evaluate customer satisfaction, because if this is a problem you will know through feedback.
However, to reduce waiting times you will need to know your audience's expectations and identify what is acceptable or not, implementing automation systems such as chatbots.
Train your team members so that everyone has advanced knowledge of products and services.
By centralizing your services on a platform like Digisac, not only is support faster, you can transfer the request to different people and departments.
Complementary articles:
What is persona?
A survey conducted by Walker showed that 86% of Brazilians are philippine country code number willing to pay more for a better experience. In other words, the more data you have and consequently develop a customer service policy, the easier it will be to increase your business's average ticket.
Personalize the service
Personalized and humanized service is beneficial in the short and long term and you will be able to increase the number of satisfied and loyal customers.
The more loyal customers you have, the lower your cancellation rate will be, one of the metrics that most harms your business's monthly and annual revenue.
Direct and personalized service creates a connection with people, as you demonstrate concern and care in exceeding the public's expectations.
To help you on this journey, we have separated some examples:
Restaurants: when the waiter remembers the customer's favorite drink or dish, or suggests similar options.
Bank: The manager knows the client's financial goals and offers specific types of investment based on that.
E-commerce: discounts and free shipping for products that the customer buys regularly, or that confirm their preferences.
Hotels and inns: suggest attractions based on the customer's tastes or that connect with the travel style.
Gym: apps that encourage you to train and achieve weekly and monthly goals.
Note that in all cases it is mandatory to have information about the person, what they like, what they seek, what they hate, what they dream of, only then will you be able to build an effective and successful customer service policy.
Read the article below, it will be relevant to your business.
How to build customer loyalty through Omnichannel –
Be quick to respond
A customer who waits too long to be served may end up giving up on completing the purchase, for this reason it is important to evaluate customer satisfaction, because if this is a problem you will know through feedback.
However, to reduce waiting times you will need to know your audience's expectations and identify what is acceptable or not, implementing automation systems such as chatbots.
Train your team members so that everyone has advanced knowledge of products and services.
By centralizing your services on a platform like Digisac, not only is support faster, you can transfer the request to different people and departments.