The real estate market, in particular, is a sector that sells based on the client's personal planning. In other words, we can say that real estate purchases are not impulsive acquisitions, but rather the result of a lot of research and prior thought.
Knowing this, you may be thinking that the only way france email database is to accept the “dry spell” and cross your fingers that it will pass soon. However, the truth is that there are simple and effective ways to mitigate the effects of the decrease in sales at the beginning of the year. Are you interested?
That's exactly what we're going to talk about today.
Before anything else, understand your performance in the previous year
The first step towards improvement is to understand where your company went wrong. What strategies did you use (or fail to use) that led to unsatisfactory results? What appeals did your sales department use? How many opportunities did you take advantage of and how many did you let slip by?
If your company is new to the market, no problem: learn from the mistakes of others. Do a lot of research on early-year cases that failed so that you know exactly where not to start.
Having done this, we arrive at our first proposal:
Last year's leads will be this year's loyal customers
No matter how surgical your sales methodology is, it is possible that one or another lead will escape the sales funnel before completing the purchase process.
Carefully review which leads were there and at which stages they got lost. This way, your company's sales department can, at the beginning of each new year, direct its efforts towards these leads, who have already gone through a good phase of the purchasing journey and are also already qualified.
When prospecting, always remember that knowing at which stage they got lost will guide the type of content you need to produce to bring them back into the sales funnel towards the finalization of the purchase.
Don't give up on online sales
Sales article - hand on notebook
Ecommerce (digital commerce, in free translation) is a reality for countless companies, including those in the real estate sector. The internet, after all, is a bridge for various services provided between companies and customers. Therefore, it is essential that your company is attentive to its online presence.
In addition to being a trend among new generations, the digitalization of sales strategies is also convenient for potential customers, directly impacting their decision-making. Not coincidentally, nowadays, the first step in the purchasing process is online checking.
Produce good content and know how to make it easier for leads to navigate your web pages to ensure that they find what they want easily, conveniently and, above all, with your company.
New Year, New Life: A Major Sales Appeal
Although we have said that consumers, at the beginning of the year, are recovering financially from end-of-year purchases and spending, we cannot forget an important mental trigger: the motto “New Year, New Life”.
When we start a new year, it’s normal to feel like we’re starting a new cycle, a new phase. What if your product or service becomes a driving force behind this new cycle?