Default channel group associated with first user engagement

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The following screenshot shows several channels that your online store uses. To see this report, go to the User Attributes section and open the Audiences report. Add the "Default Channel Group Associated with First User Acquisition" parameter, which is located in the Traffic Sources.


This report shows the number of users (new and returning) through each advertising channel who visit your online store, as well as the revenue each of these channels brings in and other data.

There is information about Cross-network (paid advertising on Google: belarus rcs data Google Shopping, Paid Search - contextual advertising), which brings the most income, about Organic Search or organic output (sites that appear under contextual advertising), which are accessed through contextual advertising. Also about Direct (direct visits to your site), Referral (through links) and possibly the Social channel, which comes from social networks, if your products are promoted through them.

Traffic channel efficiency
It is important to note that the effectiveness of an ad or advertising channel is not measured only by the number of users. To do this, you need to set up reports that show the number of transactions and revenue generated from a specific channel (example in the image below). The corresponding reports are located in the "Advertising" section.