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Google Analytics 4 Features: Latest News

Posted: Mon Jan 27, 2025 6:30 am
by Reddi2
Google Analytics 4 continues to grow and evolve month after month. Below, we share the latest updates to the tool.
For months we have been announcing the arrival of Google Analytics 4 (GA4) and finally, in July, it became the main tool, deactivating the previous version (Universal Analytics). At the beginning of the year we explained what it is and how it works and now we want to focus on talking about the latest news and functions of Google Analytics 4 .

What's new in Google Analytics 4
This summer, Google Analytics 4 introduced new features to ivory-coast phone number data improve measurement and performance of the tool. These include systems based on Artificial Intelligence to offer users a better understanding of how users behave on the web and in applications.


Let's see what these new features are:
1. E-commerce dimensions and metrics

Ecommerce metrics have been added for custom reports. Therefore, the user will be able to create their dashboards from scratch and view data such as: gross item revenue, items added to cart, items purchased, items viewed online, etc.

2. Define a default conversion value

You can now define a default value for a conversion event. This means that when the “currency” and “value” parameters are not activated, Google Analytics will use the default value you have defined.