4 examples of content marketing in the ICT sector
Posted: Sun Dec 22, 2024 6:39 am
The positive results of content marketing attract the attention of marketing directors in any sector. They all wonder how they can attract the attention of their potential customers. The question is even more common in the ICT sector, where it is sometimes difficult to correctly define our buyer persona. In this article we will look at four examples of content that are success stories in the ICT and Software sector.
What problem do your potential customers have? How can we help them? What is stopping them from buying your product? This is the question we must answer when it comes to knowing the content that will really interest our target audience. Talking about our services or products without a useful context for our buyer persona will not help. The subject matter of this content has brought great results to their companies, find out about it!
"Talking about our services or products without a useful context for our buyer personas will be of no use."
Ebooks to solve problems
Usabilla is a company that offers software solutions for obtaining feedback from companies such as HP, Adidas, Booking.com and 20,000 other clients. Thanks to this company's content strategy, Usabilla has doubled its number of leads and increased the conversion of its website by 56%.
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Their ebook Combat Shopping Cart Abandonment addresses the mexico phone number search needs of one of their buyer personas: those responsible for online store sales processes.
This content marketing example helps target audiences close sales from lost customers, optimize consumer loyalty, and learn about CX and UX best practices that every ecommerce store could follow.
Webinars that help achieve objectives
Talent Clue is an IT company that offers its clients software for recruiting employees. It is not difficult to guess that many HR managers are concerned about improving their team's presence on LinkedIn and developing strategies on this platform that help in the company's recruitment of talent.
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The webinar ' Become a LinkedIn Recruitment Expert ' is an example of content that has little to do with software or IT, but is closely related to the needs of the company's buyer persona. It goes straight to what they need!
The lead that comes through this webinar may not yet know that they need an IT solution, but they will surely later realize that it is a good idea. In fact, the result of Talent Clue's content strategy proves this to be the case. This company increased its leads by 70% and its sales team has tripled.
Help in learning o
What problem do your potential customers have? How can we help them? What is stopping them from buying your product? This is the question we must answer when it comes to knowing the content that will really interest our target audience. Talking about our services or products without a useful context for our buyer persona will not help. The subject matter of this content has brought great results to their companies, find out about it!
"Talking about our services or products without a useful context for our buyer personas will be of no use."
Ebooks to solve problems
Usabilla is a company that offers software solutions for obtaining feedback from companies such as HP, Adidas, Booking.com and 20,000 other clients. Thanks to this company's content strategy, Usabilla has doubled its number of leads and increased the conversion of its website by 56%.
Examples_Marketing_Contents_1.png
Their ebook Combat Shopping Cart Abandonment addresses the mexico phone number search needs of one of their buyer personas: those responsible for online store sales processes.
This content marketing example helps target audiences close sales from lost customers, optimize consumer loyalty, and learn about CX and UX best practices that every ecommerce store could follow.
Webinars that help achieve objectives
Talent Clue is an IT company that offers its clients software for recruiting employees. It is not difficult to guess that many HR managers are concerned about improving their team's presence on LinkedIn and developing strategies on this platform that help in the company's recruitment of talent.
Examples_Marketing_Contents_ICT.png
The webinar ' Become a LinkedIn Recruitment Expert ' is an example of content that has little to do with software or IT, but is closely related to the needs of the company's buyer persona. It goes straight to what they need!
The lead that comes through this webinar may not yet know that they need an IT solution, but they will surely later realize that it is a good idea. In fact, the result of Talent Clue's content strategy proves this to be the case. This company increased its leads by 70% and its sales team has tripled.
Help in learning o