Using recommendations in email newsletters
Posted: Mon Jan 27, 2025 9:20 am
There are marketing automation systems with ready-made solutions based on the work of neural networks. Algorithms analyze the history of user interaction with the store, take into account information about products, generate recommendations and add them to mailings from a linked list of feeds. Neural networks are self-improving, so they need to be configured at the initial stage, and then they will develop. This option frees up a lot of time for the marketer, who, instead of technical tasks, will be able to deal with analytics, forecasting, and creativity. Plus, the data used will be the same for both the site and mailings - selections of recommended products are more accurate.
Ideally, recommendation blocks should work omnichannel , so that all communication middle east rcs data with the client becomes as personalized as possible. Email newsletters provide the most opportunities for this, because they can contain more product cards. And messengers and push messages are limited to one image.
Recommendations can be added to almost any type of email. Blocks with products formed from the current promotion, taking into account the interests of the subscriber, are added to the promotional mailing .
Don't ignore welcome emails , as they get a lot of views. In the welcome message, you can tell the subscriber what makes your store useful and recommend interesting offers. If you start a welcome chain of two or three emails, add general product recommendations to the final messages.
In the abandoned cart trigger email , in addition to the items that the visitor was interested in, add several options from the same category at a slightly lower and slightly higher price. Perhaps the customer simply could not find what he needed right away.
Ideally, recommendation blocks should work omnichannel , so that all communication middle east rcs data with the client becomes as personalized as possible. Email newsletters provide the most opportunities for this, because they can contain more product cards. And messengers and push messages are limited to one image.
Recommendations can be added to almost any type of email. Blocks with products formed from the current promotion, taking into account the interests of the subscriber, are added to the promotional mailing .
Don't ignore welcome emails , as they get a lot of views. In the welcome message, you can tell the subscriber what makes your store useful and recommend interesting offers. If you start a welcome chain of two or three emails, add general product recommendations to the final messages.
In the abandoned cart trigger email , in addition to the items that the visitor was interested in, add several options from the same category at a slightly lower and slightly higher price. Perhaps the customer simply could not find what he needed right away.