Implementing a content strategy: inside or outside?
Posted: Mon Jan 27, 2025 9:47 am
We should separate two things: content and marketing. We can be very creative when writing, but that doesn't mean that our content is correctly oriented towards conversion, as marketers do. Content marketing has the main objective of creating valuable and attractive content that attracts prospects, but also manages to close them and retain them. Although cambodia telegram screening content marketing is accessible to most companies, several challenges or difficulties arise for companies to effectively implement a content strategy. Let's talk a little about them.
Specific knowledge of the product is required to write about it.
This often happens when we have products that are not self-explanatory. Innovative products, software tools, specific consulting work, or specialized services. Those who write the content are therefore required to have specific knowledge. In this sense, it seems natural to look for the solution in-house. The problem is that, especially in startups, it is difficult to get the internal team to achieve a content generation routine. Whether because they do not have time or because they are not good at writing, it is often difficult to get the internal team up and running.
Specific knowledge of the product is required to write about it.
This often happens when we have products that are not self-explanatory. Innovative products, software tools, specific consulting work, or specialized services. Those who write the content are therefore required to have specific knowledge. In this sense, it seems natural to look for the solution in-house. The problem is that, especially in startups, it is difficult to get the internal team to achieve a content generation routine. Whether because they do not have time or because they are not good at writing, it is often difficult to get the internal team up and running.