Ford consistently demonstrated critical and nuanced
Posted: Mon Jan 27, 2025 9:51 am
The good news is, this is easily fixable! By leading your sales pitch with problems instead of products and elevating your value proposition beyond your solution, you can quickly win their hearts and minds and have them self-select in or out of your sales process.
Discovery is arguably the most critical stage of any sales cycle. Besides the content and context we reap during this stage, the amount of time we spend in it can tell us a great deal about our probability of success later on. The key to ensuring you stay on track is using data to stay focused when happy ears and cognitive bias threaten to derail your sales cycle. This will not only preserve your precious bandwidth but ensure you have a cohort of wildly successful customers to advocate on your behalf.
“How do you justify forcing small businesses to close while letting big-box stores stay open?”
“Lockdown measures aren’t working! Why should people follow your government’s advice?”
“Why are you putting teachers and students at risk by not mandating smaller class sizes?”
The pandemic thrust politicians into the spotlight like afghanistan telegram data never before. As the surreal narrative raged on, every day elected officials from local Mayors and city councilors, to Presidents and Prime Ministers, took to the airwaves and social media. Their goal; to sell the public on their restriction and recovery strategies while promoting compliance with them.
In Toronto, where I live, the pandemic included nearly daily press conferences held by the Premier of our province, Doug Ford. Like any politician, Ford was constantly bombarded with questions, objections, and criticism. And yet, despite the onslaught, like others in his shoes, his response to the crisis actually boosted his popularity.
Indeed, during these media events, sales lessons in the way he responds to pointed questions. Here are three of the most powerful tactics from those objection-laden confrontations that you can incorporate into your sales motion:
Discovery is arguably the most critical stage of any sales cycle. Besides the content and context we reap during this stage, the amount of time we spend in it can tell us a great deal about our probability of success later on. The key to ensuring you stay on track is using data to stay focused when happy ears and cognitive bias threaten to derail your sales cycle. This will not only preserve your precious bandwidth but ensure you have a cohort of wildly successful customers to advocate on your behalf.
“How do you justify forcing small businesses to close while letting big-box stores stay open?”
“Lockdown measures aren’t working! Why should people follow your government’s advice?”
“Why are you putting teachers and students at risk by not mandating smaller class sizes?”
The pandemic thrust politicians into the spotlight like afghanistan telegram data never before. As the surreal narrative raged on, every day elected officials from local Mayors and city councilors, to Presidents and Prime Ministers, took to the airwaves and social media. Their goal; to sell the public on their restriction and recovery strategies while promoting compliance with them.
In Toronto, where I live, the pandemic included nearly daily press conferences held by the Premier of our province, Doug Ford. Like any politician, Ford was constantly bombarded with questions, objections, and criticism. And yet, despite the onslaught, like others in his shoes, his response to the crisis actually boosted his popularity.
Indeed, during these media events, sales lessons in the way he responds to pointed questions. Here are three of the most powerful tactics from those objection-laden confrontations that you can incorporate into your sales motion: