The number of content consumers is telegram dating philippines only growing, and according to the latest research from GWI , the majority of users (more than 55%) go online to search for information.
Content Marketing for Customer Attraction
Source: web-canape.ru
What tasks can be solved with the help of content
Content marketing is perceived as a multi-format tool that can work across the entire marketing funnel. According to experts and marketers, it solves several key tasks at once, including:
lead generation;
increase sales;
increasing audience reach and attracting additional traffic to the site;
formation of the correct perception of the brand and a positive reputation of the company.
What tasks can be solved with the help of content
Source: interactivead.ru
As we can see, each of these tasks is aimed at increasing the number of potential clients.
What to look for when using content marketing
Text publications and short posts
Among the most popular content marketing formats are still publications and short posts on social networks.
Quality or quantity
The cost of producing unique content has increased, especially against the backdrop of the emergence of neural networks, which are actively replacing expensive copywriters. Therefore, brands are trying to develop a unified strategy for communicating with the audience, after which they adapt the content to a specific platform.
The reduction in the cost of content production has led to the emergence of a new standard of low cost production – filming on a smartphone, engaging content makers in content production, and recycling old materials.
Combating negativity through content and interacting with subscribers on an equal footing
The trend is increasingly towards communications aimed at alleviating feelings of anxiety and uncertainty. The main goal has become caring for the person.
Liveliness of language is not enough - it is necessary to provide the most understandable information, clearly formulate thoughts, demonstrate confidence, and emphasize the benefits of the decisions made.
Every message you send should answer the following questions from your readers: “Why should I know this? Will this change my daily life? How can I use this?”
Below you can see what types of content marketing marketers use most often. It is clear that educational content continues to occupy a leading position.