Avoid anything that might distract from the CTA
Posted: Tue Jan 28, 2025 3:38 am
Make the user take one action and don’t try to confuse or disguise what you want the page to do. Avoid offering different CTAs or links to pages other than the one you want the user to go to.
Don't make your user think
Place the offer above the fold and make it immediately understandable.
As soon as a user lands on the page, the offer and what they italy telegram number database should do next should be absolutely clear and obvious. A page that is vague or disconnected from the ad it came from is a frustrating experience, and users won't take the time to try to understand it.
Remember, people don’t read online in traditional ways ; they scan for keywords and phrases they recognize. Position your offer and benefits in your headlines and subheadings to grab attention.
The goal of the page is to get the user to perform a predetermined action. Avoid any other elements that might distract from this action. Every element placed on the page should serve the CTA.
The CTA should be the most visible element on the page. The color, size, or volume around the button will draw attention to it and make it stand out.
Repeat the CTA on the page
The first CTA should be placed above the fold so that it is visible as soon as the user lands on the page. If you have a scrolling page, always repeat your CTA at the end: never leave the user without a direct option to go further.
Don't make your user think
Place the offer above the fold and make it immediately understandable.
As soon as a user lands on the page, the offer and what they italy telegram number database should do next should be absolutely clear and obvious. A page that is vague or disconnected from the ad it came from is a frustrating experience, and users won't take the time to try to understand it.
Remember, people don’t read online in traditional ways ; they scan for keywords and phrases they recognize. Position your offer and benefits in your headlines and subheadings to grab attention.
The goal of the page is to get the user to perform a predetermined action. Avoid any other elements that might distract from this action. Every element placed on the page should serve the CTA.
The CTA should be the most visible element on the page. The color, size, or volume around the button will draw attention to it and make it stand out.
Repeat the CTA on the page
The first CTA should be placed above the fold so that it is visible as soon as the user lands on the page. If you have a scrolling page, always repeat your CTA at the end: never leave the user without a direct option to go further.