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Here is one of the portraits of this target audience

Posted: Tue Jan 28, 2025 3:55 am
by sumaiyakhatun27
We look at what they are interested in, what content they post, repost, where they go, where they tag, what hurts them, what posts they create, which opinion leaders they follow (this indicates interests), what trends they support (what they like and add to their page, what trends they consider themselves representatives of, what worldview they have).

It is very important to pay attention to slang and what language they write and speak in order to be closer to them, and our tone of voice of communication was appropriate. Because when we speak different languages, we do not understand each other. We even analyzed the emojis with which they communicate.

In fact, after analyzing this data, we determined that our target audience is young people, thailand rcs data millennials, and centennials.

Their main specificity regarding brands: they do not buy products that they like, but choose those brands with which they have an emotional connection, trust. They do not have clear lovemarks, because they can easily switch from brand to brand, so communication with them must be constant.

Brand target audience

Brand target audience

Dasha already has genetic banner blindness. She spends more time on Instagram, and on Facebook she either joins the university group or notes her attendance at events.