Culturally, most small businesses in Brazil have not yet managed to saudi arabia telegram the need to be online. For this reason, they had not prepared their strategy for digital service and when the pandemic arrived, they found it very difficult and the competition became much more qualified.
To face these major problems now, there is no point in despairing! Structuring and planning how your company will enter this highly competitive channel is essential so that all the work carried out does not end up having no results.
I have prepared some fundamental tips to help you start your journey to success and avoid making mistakes in digital marketing like most small businesses.
WHAT IS DIGITAL MARKETING?
Digital Marketing is nothing more than efficient strategies that use strategic planning and tools available on the internet to attract the target audience, brand recognition and sales.
Currently, it is the main way for companies to be in contact with their audience directly and in a personalized way.
Some online tools that you can use for your marketing strategy:
Social Networks (Facebook, Instagram, TickTok, Pinterest among others)
Blog
E-mails
And many other tools.
Not all tools may be ideal for your company, depending on the current situation and the amount of investment available and time to implement the marketing strategy. That is why having the support of experts can often reduce the time it takes to obtain results and be assertive in communicating with your audience.
MARKETING STRATEGIES FOR LOCAL BUSINESSES
When we talk about small businesses, the vast majority are local companies that offer their service or product within a certain region. For these companies, we have a step-by-step guide to start their digital journey.
STRATEGIC PLANNING
Strategic Marketing Planning consists of in-depth analyses of your company and the market in which it will operate:
Inserted Market
V alue or competitive advantage of your company
Trend analysis
Target audience
Persona
Competitor Analysis
SWOT
Market research
Investment needed to achieve the desired goal
Choosing the top digital marketing tools that make sense for your business
Goal Setting
Campaigns that will be carried out
After the information has been gathered, it's time to put the project into practice!
If you have difficulties carrying out the Planning, we recommend hiring a specialized team.
GOOGLE MY BUSINESS
Google is a powerful tool for businesses that are just starting out. In an effort to satisfy its customers, Google wants to provide them with the best experience possible.
Through this premise, presenting people who search for a certain product or service within the platform, it presents the closest and best-rated companies.
Registering with Google My Business is quick and easy. But pay close attention to the correct configuration of this tool. Explore the photos and posts, take care with the text and constantly ask for reviews of your company within the tool, ok?
SOCIAL MEDIA
As we mentioned earlier, social media strategies need to be carefully analyzed. It may not be necessary for your company to be on all social media networks. If you have carried out strategic digital marketing planning, you should already know which channel your target audience consumes the most content on, right? So start your journey on that channel. Invest in the correct configuration of the chosen social networks, in quality texts and in the images that you will make available of your product or service.
All social networks have the potential to invest in sponsored ads. These ads are essential to reach the customers you want. Most organic platforms (posts without sponsorship) have a very small reach, so the importance of analyzing the initial investment on the platforms is essential for their success.