Email Subject Line, Content, and Formatting
Posted: Tue Jan 28, 2025 4:00 am
On a dedicated IP address, you’re the only one dictating its reputation. However, when sharing an IP address, your reputation as a sender depends directly on others. For example, if other senders use poor emailing practices like buying email lists or sending millions of emails, your reputation will plummet.
2. Email Infrastructure and Authentication
Just like a sturdy house would collapse if built on sand, your emails need a solid infrastructure and setup to shine.
That infrastructure includes authentication with standards like SPF, DKIM, and Domain-Based Message Authentication and setting up your DMARC records. This lets mail servers verify the source of your emails.
3. Your Domain
Short and simple: you need to own the domain you use as a sender. That means that free domain email addresses like Gmail, Hotmail, or Yahoo are terrible for any type of bulk or commercial email.
Owning your domain also means your recipients will recognize new zealand telegram data it when they see your email in their inbox and grow to expect it, which will result in more opens and fewer complaints.
4.
Your subject line can raise red flags if written in all caps, with excessive punctuation, using language that indicates spam (free, click here, big sale), or with misleading elements like RE: or FWD: when they’re not replies or forwards.
In the email itself, too many images can be an issue, as can URL shorteners—a strategy spammers use to conceal, well, spammy links. You’ll also want to ensure a mobile-friendly design and formatting that’s easy on the eye.
5. Email Volume and Frequency
Mailboxes rely on algorithms that monitor the volume of emails you send. Sending 1,000 emails per week and suddenly sending half a million in a day is a surefire way to end up in spam folder jail.
The best approach is always to work up to the volume and frequency you need, especially if you’re changing your email service provider (ESP), rebranding, moving to a different IP, or looking to run high-volume campaigns. (You’ll find tips on doing so later in this guide.
2. Email Infrastructure and Authentication
Just like a sturdy house would collapse if built on sand, your emails need a solid infrastructure and setup to shine.
That infrastructure includes authentication with standards like SPF, DKIM, and Domain-Based Message Authentication and setting up your DMARC records. This lets mail servers verify the source of your emails.
3. Your Domain
Short and simple: you need to own the domain you use as a sender. That means that free domain email addresses like Gmail, Hotmail, or Yahoo are terrible for any type of bulk or commercial email.
Owning your domain also means your recipients will recognize new zealand telegram data it when they see your email in their inbox and grow to expect it, which will result in more opens and fewer complaints.
4.
Your subject line can raise red flags if written in all caps, with excessive punctuation, using language that indicates spam (free, click here, big sale), or with misleading elements like RE: or FWD: when they’re not replies or forwards.
In the email itself, too many images can be an issue, as can URL shorteners—a strategy spammers use to conceal, well, spammy links. You’ll also want to ensure a mobile-friendly design and formatting that’s easy on the eye.
5. Email Volume and Frequency
Mailboxes rely on algorithms that monitor the volume of emails you send. Sending 1,000 emails per week and suddenly sending half a million in a day is a surefire way to end up in spam folder jail.
The best approach is always to work up to the volume and frequency you need, especially if you’re changing your email service provider (ESP), rebranding, moving to a different IP, or looking to run high-volume campaigns. (You’ll find tips on doing so later in this guide.