It does this first of all with a user-friendly and accessible online site, in which:

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Find the information you are looking for
You feel like a person before you feel like a user/buyer
Meets your purchasing needs
Obviously the website is not enough and even if for me it remains the most important and main channel, it must be associated with a communication strategy extended to other tools. It is important to work well on social media , to give digital travellers an immediate service that is always ready to respond to their needs.

We also need to work on the relationship with the user and direct communication and therefore improve the “face to face” communication that can arise thanks to the sending of newsletters or through email canada whatsapp number database marketing strategies that help to make your hotel known, advertise it as you would like but also to make known who and what is behind the work you do.

The important thing is to create something true and closely linked to your brand, which helps the traveler to choose you naturally.

In short, what I want to make you understand is that a hotel today cannot have the carelessness of working badly with its website because the organic arrival of customers, that is, through direct searches on Google, is the engine of its growth and of a successful business.

I will talk about this topic again, so keep following me here on the blog, because I will go deeper into this topic every month with practical examples, my work and useful advice for those who want to improve their online presence starting from the website and social networks .