Importance of 360-degree video in real estate marketing
Posted: Tue Jan 28, 2025 4:55 am
Two-dimensional photos and plans of a home are now a thing of the past. 360-degree videos with virtual reality are positioning themselves to offer both the buyer and the real estate agent countless advantages.
2017 finally sees the real estate sector emerge from the long crisis it has been mired in. Rising prices, new construction projects, increased sales, reactivation of investment in the sector... All indicators point to the fact that the real estate market, and particularly the housing and office segments, are experiencing a recovery and are once again generating business opportunities.
But, like all sectors, it has had to renew itself and adapt to the new times. Today we live in a world where technology is an extension of ourselves and we have experienced this change practically without realising it over the years. For this reason, the real estate sector has known how to take advantage of the benefits offered by different emerging technologies such as virtual reality or 360 video and use them to make our purchasing experience more attractive and easier.
360ยบ video: a key factor in the real estate sector
From the real estate agent's point of view, having a platform ghana phone number data from which to offer the possibility of producing, hosting and managing 360 videos of the properties, is a key factor, an innovative and differentiating marketing strategy, a solution that is as attractive for sellers as it is for buyers.
Choosing this option means making an initial investment that subsequently reduces costs and the organisation of visits, which are usually limited by schedules, availability, transfers and commercial resources. A real estate agency that uses virtual reality as a sales tool has a huge competitive advantage in the market .
From the buyer's point of view, having the possibility of visiting and touring as many times as they want, without rushing, without moving, without the inconvenience and pressure of having to decide whether or not to buy the house on the same visit, being able to share it with other people without the obligation to coincide in a place at a certain time, and through a totally immersive experience that can be enjoyed quietly from the sofa in their home, outlines an abysmal difference in relation to what is and has always been the traditional purchasing process through which real estate transactions are carried out.
2017 finally sees the real estate sector emerge from the long crisis it has been mired in. Rising prices, new construction projects, increased sales, reactivation of investment in the sector... All indicators point to the fact that the real estate market, and particularly the housing and office segments, are experiencing a recovery and are once again generating business opportunities.
But, like all sectors, it has had to renew itself and adapt to the new times. Today we live in a world where technology is an extension of ourselves and we have experienced this change practically without realising it over the years. For this reason, the real estate sector has known how to take advantage of the benefits offered by different emerging technologies such as virtual reality or 360 video and use them to make our purchasing experience more attractive and easier.
360ยบ video: a key factor in the real estate sector
From the real estate agent's point of view, having a platform ghana phone number data from which to offer the possibility of producing, hosting and managing 360 videos of the properties, is a key factor, an innovative and differentiating marketing strategy, a solution that is as attractive for sellers as it is for buyers.
Choosing this option means making an initial investment that subsequently reduces costs and the organisation of visits, which are usually limited by schedules, availability, transfers and commercial resources. A real estate agency that uses virtual reality as a sales tool has a huge competitive advantage in the market .
From the buyer's point of view, having the possibility of visiting and touring as many times as they want, without rushing, without moving, without the inconvenience and pressure of having to decide whether or not to buy the house on the same visit, being able to share it with other people without the obligation to coincide in a place at a certain time, and through a totally immersive experience that can be enjoyed quietly from the sofa in their home, outlines an abysmal difference in relation to what is and has always been the traditional purchasing process through which real estate transactions are carried out.