landing pages respond to specific demands, such as:
Capture users who are not yet familiar with your product in order to contact them later : a page that requests contact information from the visitor in exchange for a content offer, which could be an e-book or infographic, for example.
In order to bridge the gap between the user new zealand whatsapp and your product's checkout page, providing enough content to make them feel confident about making the purchase: offer only the information necessary for the visitor to make an informed purchase. This is widely used by e-commerce sites and subscription clubs.
Segment your offers : If you sell more than one product, a Landing Page can be a perfect opportunity to emphasize one of your offers and even make a pitch.
Target users who click on your ads – A landing page specific to your product can prevent visitors from wasting time trying to figure out how they can purchase your offering.
Why do you need to create a Landing Page for your business?
These pages can help with lead generation , but that's not the only function of a landing page. Having a page 100% focused on conversion also has other advantages . For example:
Lead Scoring Help
A landing page not only allows you to generate leads, but also to identify those visitors who are most likely to buy, a process known as lead scoring. This process consists of giving points to leads every time they interact with your brand. And the closer to the bottom of the funnel this interaction is, the more points it is worth.
For example, a user who signs up on a landing page at the top of the funnel earns fewer points than one who downloads an eBook at the bottom of the funnel.
By knowing who the most likely purchasers are, your sales team can capitalize on the best opportunities and focus on those who are most likely to convert .
Allows you to segment potential customers
Another great advantage of a landing page is that it helps you better segment leads . Depending on the type of material or information requested in the form, you can distinguish people by creating groups and lists based on their interests and the stage of the funnel they are in.