Email marketing
Posted: Tue Jan 28, 2025 5:45 am
Through email, companies send information about their products or services, offers, promotions, etc. to both their real and potential customers, which translates into maintaining feedback with them, creating a good relationship that is increasingly close and loyal to your brand. In addition, the possibilities currently offered by email marketing platforms in terms of personalization, analytics, study of recipient behavior in terms of email opening rates, etc.
A correct email marketing strategy, with messages that are attractive to the user, can increase traffic through this channel by more than 40%. In fact, according to the companies studied by Econsultancy , 23% of their annual sales come directly from email marketing and according to Marketing Sherpa , most specialists affirm that the best marketing tactic is email marketing. The highest conversion rate is achieved with email traffic.
Conversion rate
Linking to the previous point on email marketing, the conversion romania phone number data rate is the fundamental metric on which to build a strategy. It is not enough to have many visits that generate a lot of traffic if we do not take into account the number of transactions that are carried out.
ONLINE STORE REPORTS 3.png
Conversion data by medium according to Flat101
In Spain, the average conversion rate of an e-commerce site for an e-tailer is 1.02%. If the conversion rate of an e-commerce site exceeds the average, we must focus on optimizing our site to improve this percentage.
Analytics
Implementing all these strategies but not measuring or analyzing the results obtained can lead us to make the same mistake over and over again without knowing where we are going wrong and the reason why our customers abandon their shopping cart . Just as important as selling is knowing why we are not selling and how to solve it. Analytics is responsible for providing us with all the data that can increase the profitability of our business.
Google Analytics is one of the most widely used free tools, although only 22% of the pages in the sample use other digital analytics tools other than this one. With the tracking code that these pages or software offer us, 41% of the websites have obtained a very high conversion rate compared to 17% of the pages that do not yet use it.
A correct email marketing strategy, with messages that are attractive to the user, can increase traffic through this channel by more than 40%. In fact, according to the companies studied by Econsultancy , 23% of their annual sales come directly from email marketing and according to Marketing Sherpa , most specialists affirm that the best marketing tactic is email marketing. The highest conversion rate is achieved with email traffic.
Conversion rate
Linking to the previous point on email marketing, the conversion romania phone number data rate is the fundamental metric on which to build a strategy. It is not enough to have many visits that generate a lot of traffic if we do not take into account the number of transactions that are carried out.
ONLINE STORE REPORTS 3.png
Conversion data by medium according to Flat101
In Spain, the average conversion rate of an e-commerce site for an e-tailer is 1.02%. If the conversion rate of an e-commerce site exceeds the average, we must focus on optimizing our site to improve this percentage.
Analytics
Implementing all these strategies but not measuring or analyzing the results obtained can lead us to make the same mistake over and over again without knowing where we are going wrong and the reason why our customers abandon their shopping cart . Just as important as selling is knowing why we are not selling and how to solve it. Analytics is responsible for providing us with all the data that can increase the profitability of our business.
Google Analytics is one of the most widely used free tools, although only 22% of the pages in the sample use other digital analytics tools other than this one. With the tracking code that these pages or software offer us, 41% of the websites have obtained a very high conversion rate compared to 17% of the pages that do not yet use it.