More specifically, the infomercial code would break down like this:
Posted: Tue Jan 28, 2025 6:30 am
Shopping online? You’re probably wasting money
The solution is to get discounts by using promo codes
But how do you know you’re getting the best ones or if they’re even valid?
Honey!
From a classical sales perspective, this pitch formula is so effective because at each stage, your audience is taking small, incremental steps towards your solution. These steps are rooted in both universal truths and emotion — nothing jarring, no big leaps of faith required.
Illustrating the pain (sometimes latent or hidden pain) associated with your current state (i.e. universal pains that are easy to internalize)
Outlining an aspirational/desired future state and the path to get there ( in many cases, one the audience is already aware of and agrees with)
Highlighting the risk or uncertainty associated with that path (i.e. framing the need for a better solution)
Suggesting a simpler, alternative solution to mitigate or circumvent that risk (i.e. your product)
OK, so jumping back into the world of technology, using this formula to pitch, say, a mobile productivity app to a sales leader might look something like this:
Your sales team is losing business because they don’t have afghanistan telegram data the key customer/product information they need when they’re selling on the road
The solution is getting them mobile access to your back-office database so they can access key data from anywhere
The problem is that creating a custom app and connecting it to your back-office is difficult, time-consuming, and expensive
The good news is that we have an amazing mobile connector framework that allows a non-technical business user to do the same thing in a fraction of the time.
The solution is to get discounts by using promo codes
But how do you know you’re getting the best ones or if they’re even valid?
Honey!
From a classical sales perspective, this pitch formula is so effective because at each stage, your audience is taking small, incremental steps towards your solution. These steps are rooted in both universal truths and emotion — nothing jarring, no big leaps of faith required.
Illustrating the pain (sometimes latent or hidden pain) associated with your current state (i.e. universal pains that are easy to internalize)
Outlining an aspirational/desired future state and the path to get there ( in many cases, one the audience is already aware of and agrees with)
Highlighting the risk or uncertainty associated with that path (i.e. framing the need for a better solution)
Suggesting a simpler, alternative solution to mitigate or circumvent that risk (i.e. your product)
OK, so jumping back into the world of technology, using this formula to pitch, say, a mobile productivity app to a sales leader might look something like this:
Your sales team is losing business because they don’t have afghanistan telegram data the key customer/product information they need when they’re selling on the road
The solution is getting them mobile access to your back-office database so they can access key data from anywhere
The problem is that creating a custom app and connecting it to your back-office is difficult, time-consuming, and expensive
The good news is that we have an amazing mobile connector framework that allows a non-technical business user to do the same thing in a fraction of the time.