Personalized product russian business email list recommendations work like this:
The system records the client’s actions on the website and in mailings – what pages he visited, what he put in the basket or saved to favourites, what letters he read, what he clicked on, and so on.
You select an algorithm for compiling recommendations that will show the system which offers to show to a specific user. These can be similar products on sale, individual offers, previously viewed products.
You customize the letter template or the location and content of blocks on the site.
This is not just another moment of interaction with the client, but also a way to increase your profits.
According to Invesp, personalized recommendations help 59% of shoppers find the products they need on a site more easily, and 45% of people are more likely to place orders on such sites.
Managing customer data
To effectively communicate with customers on the right channel at the right time and for the right reason, a company must be aware of all their actions, both in real life and online, and respond to them immediately.
The following software has been developed to collect information and build work with users:
CRM – customer relationship management system. It is a multifunctional tool that allows you to create sales funnels, save the history of orders and contacts with users, send them automatic messages. A person is identified by phone number or email address.
DMP is a data management platform. Here target audiences are collected with detailed information, which allows for the most accurate use of targeting. Customer identification occurs via cookies.
ESP – mailing service. This is a platform for creating and sending email messages, allowing you to divide your audience into segments and automate mailings. The identifier is usually an email address.