How to make the best community manager calendar 2021

[najmulislam]

It is one of the basics of any Community Manager , and yet there are still many companies and professionals who operate contextually with each content and social publication.

The calendar is an essential tool for organizing social media plans and defining the best strategy based on the available resources. It is an updatable resource that must be generated at the beginning of each year.

Although there are key dates that cannot be changed , neither the context nor the objectives of companies remain static throughout the year.

In this sense, this document can serve as an excuse to update priorities and correct the direction defined in the roadmap.

Today, at MÁSMÓVIL Negocios we welcome 2021 by outlining the most albania number data important recommendations to follow when preparing a practical calendar for the next twelve months.

planning calendar
You may also be interested in: “ Keys to being a more effective Community Manager ”

What to include in a Community Manager calendar?
The first thing to consider is the country's festivals and cultural events . That's why the calendar for a Spanish company will not be the same as for a British business. If the national company operates on the islands, it will have to adhere to the calendar for that region.

With these axes defined, the professional will have a clear reference of which days cannot be wasted to generate engagement and propose thematic content. Of course, these are only the pillars of the document.

The client will have clear events and deadlines set that must also be taken into account. They may not cover the whole year, but they will cover the first few months of the year. The launch of a campaign, an anniversary, the arrival of a new partner. Everything must be included .

When preparing it, it is best to think about the company's interests , and then adapt it to the year by comparing it to a conventional calendar . That way, nothing will be left uncovered.

When should the calendar be drawn up?
There is no universal recipe, but it is normal to start working on the calendar with enough time to apply corrections and add information generated by feedback from those in charge or the client.

Blogger and CM Yi Min Shum Xie advises putting the document together in November . “ Depending on the activity you want to develop and the budget approval processes by the client or the company, it is necessary to have everything in place beforehand .”

It will obviously depend on the professional's situation. It is not the same to prepare a schedule for the company you work for as it is for a client acting as a freelancer . Deadlines can be extended or contracted depending on this.

In any case, the most interesting thing is always to be cautious and advance a little day by day to obtain the most refined and fine-tuned result possible.

What is the CM calendar for?
It may seem obvious, but it isn't. The Community Manager calendar is sometimes also called an editorial calendar, a commemorative calendar, or even a Social Media calendar . The truth is that it is one of the most versatile tools for operating in the digital environment.

Among its most common applications are:

Planning strategies by days or weeks.
Optimizing engagement with your target audience, community or potential partners.
Take advantage of market gaps and differentiate yourself from the competition.
Ease the workload of creatives and community managers with efficient shortcuts.
In reality, any useful KPI can be used as a reference to build the document. This will define both the content and the deadlines of the publication plan. That is why it is difficult to find universal models for all companies. Although they do exist.


Tools for creating calendars
The last few years have been dominated by a large number of free resources for creating calendars. In this case, generic programs are useful , because it is the professional who must provide the orientation of the document once it is created.

The most popular option for this is Google Calendar ; a simple and clean software that has very manageable templates and editing options. The most interesting thing is that it can be easily shared thanks to Google 's own ecosystem .

Of course, if you have more time and space for customization, you can also opt for a Google Docs or Excel spreadsheet . It is a more cumbersome and less practical alternative, but just as valid.

At a more professional level, you can choose either Canvas and its image designs, editing options and tracking for networks, or Doodle ; more prosaic and concise, with the possibility of inviting other users.