How to properly conduct advertising campaigns for beauty salons to attract customers
Posted: Wed Jan 29, 2025 3:37 am
Why do you think that in some cases promotional and discount offers do not bring the expected effect? The fact is that such events are not always timely and in demand, while it is almost impossible to get privileges. Let's give an example of a current promotion in the summer to attract clients to a beauty salon: as a gift to a standard haircut - a moisturizing mask on the hair.
How to properly conduct advertising campaigns for beauty salons to attract customers
Most beauty centers offer their clients bank email list discounts on their birthdays: such a promotion is valid for several days after the holiday. However, such a discount will interest only a small number of visitors, because women usually prepare for the significant date in advance. And on the contrary, after the birthday, when the entire budget has been spent on the celebration, such clients are in no hurry to visit your salon.
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The solution is to hold such promotions before the holiday (or at least before and after the birthday). This way, you will not only attract clients to the beauty salon, but also motivate visitors during the celebration to advertise your salon to their friends.
It is not recommended to simply give discounts or conduct procedures for free. The conditions for participation in the promotion may vary.
"Bring a Friend" promotion - let your client come to the procedures with her friend. Then they will both receive a discount.
Discount for photos - the client receives a discount if he/she provides you with photos before and after the procedures. They can then be posted on social networks, as well as added to the salon's portfolio.
Purchasing a set of services — increase the average bill by stimulating customers to purchase new services: purchase a second service — at a discount. For example, your client goes to the salon for a haircut, but gets her manicure done elsewhere. You can offer her a discount on the services of a nail technician when she books a haircut. Show the client that your beauty salon can provide the full range of services that are needed.
How to properly conduct advertising campaigns for beauty salons to attract customers
Offer promotions only for procedures that are in demand, such as haircuts, manicures, hair coloring, eyelash extensions. It is not a good idea to offer a discount on tattooing or laser hair removal, since such clients will gladly take advantage of the advantageous offer, but the repeat procedure will not be required anytime soon - so these people are unlikely to come to you again in the near future.
Read also!
"Customer Retention: Strategies and Tactics"
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Advertising to attract clients to a beauty salon should be consumer-oriented. Let's say you have a premium establishment that sells fairly expensive services. In this case, you shouldn't reduce the price of procedures too much: then visitors who are not your target audience will come to your salon. They simply won't be able to become your regular customers. All this will only lead to your specialists being overloaded for some time with a large flow of visitors.
How to properly conduct advertising campaigns for beauty salons to attract customers
Most beauty centers offer their clients bank email list discounts on their birthdays: such a promotion is valid for several days after the holiday. However, such a discount will interest only a small number of visitors, because women usually prepare for the significant date in advance. And on the contrary, after the birthday, when the entire budget has been spent on the celebration, such clients are in no hurry to visit your salon.
Recommended articles on this topic:
Types of Advertising in Marketing: Pros, Cons and Examples
How to Increase Engagement in Social Media: Methods for Building an Audience
The Best Internet Marketing Tools: An Overview of Paid and Free
The solution is to hold such promotions before the holiday (or at least before and after the birthday). This way, you will not only attract clients to the beauty salon, but also motivate visitors during the celebration to advertise your salon to their friends.
It is not recommended to simply give discounts or conduct procedures for free. The conditions for participation in the promotion may vary.
"Bring a Friend" promotion - let your client come to the procedures with her friend. Then they will both receive a discount.
Discount for photos - the client receives a discount if he/she provides you with photos before and after the procedures. They can then be posted on social networks, as well as added to the salon's portfolio.
Purchasing a set of services — increase the average bill by stimulating customers to purchase new services: purchase a second service — at a discount. For example, your client goes to the salon for a haircut, but gets her manicure done elsewhere. You can offer her a discount on the services of a nail technician when she books a haircut. Show the client that your beauty salon can provide the full range of services that are needed.
How to properly conduct advertising campaigns for beauty salons to attract customers
Offer promotions only for procedures that are in demand, such as haircuts, manicures, hair coloring, eyelash extensions. It is not a good idea to offer a discount on tattooing or laser hair removal, since such clients will gladly take advantage of the advantageous offer, but the repeat procedure will not be required anytime soon - so these people are unlikely to come to you again in the near future.
Read also!
"Customer Retention: Strategies and Tactics"
Read more
Advertising to attract clients to a beauty salon should be consumer-oriented. Let's say you have a premium establishment that sells fairly expensive services. In this case, you shouldn't reduce the price of procedures too much: then visitors who are not your target audience will come to your salon. They simply won't be able to become your regular customers. All this will only lead to your specialists being overloaded for some time with a large flow of visitors.