Market analysis methods Porter's 5 forces

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As mentioned in the introduction, market analysis is carried out using certain tools. Understanding the macro environment in terms of political, technological, social, environmental and economic aspects will provide useful information, but it is not enough if one wants to have a comprehensive understanding of the market. Various analysis tools must be used to look at the market situation from different perspectives. The models used in market analysis are well known because the conclusions drawn from them are invaluable.

Porter's 5 forces

One of the tools for examining a philippine cp number company's microenvironment is the Porter's 5 Forces method . This concept allows the structure and potential of the sector in which the entrepreneur intends to enter to be known and verified. The model developed by Michael E. Porter is based on an evaluation of the strength of the influence of buyers and suppliers on the company, the intensity of the competitive struggle in the sector and the threat of new producers or substitutes.

Below is Porter's 5 Forces template.



PEST analysis

The following elements can be used to examine the macroeconomic situation of a company: PEST analysis . It involves identifying the political-legal, economic, social and technological factors related to our activities. The result of using such a tool is a basic but very valuable knowledge of what we can, should and have to do.