Benefits of optimizing a site for voice search
Posted: Wed Jan 29, 2025 4:44 am
How to search by voice
Photo by rawpixel.com from Pexels
The growth of users who now use voice searches should be reason enough to start optimizing your site, but among the advantages that this will bring you are:
Continuous interaction with your customers
Maintaining direct and constant communication with your customers is one of the great advantages of optimizing your site for voice search, and chatbots will be ready to provide immediate answers to your customers' questions.
This way, your customers' user experience will be more satisfactory, as all of their requests will be answered automatically and they will want to come back for more and with greater confidence.
You need to get ahead of your competitors and start implementing these voice searches that are just beginning to grow but with such sustained growth that it promises to be the future for search engines.
The more direct your communication is with your customers, the more positive their experiences will be.
Increase in data volume
Due to voice searches on the Internet, the amount of data provided by users will skyrocket.
This information can be leveraged by your brand and, above all, by advertising agencies to create and deliver much more targeted messages with content that really interests audiences.
This translates into more and better conversions and a greater number of sales for your company on the Internet.
More profitability for brands
Thanks to these voice bots, you will know if the leads that reach your website are really worthwhile for your brand.
This way, it will be more profitable to nurture them until they become loyal because you will have enough information about them and whether they really form part of the niche you are targeting with your strategy, and this will increase your profitability on the Internet.
The Hummingbird Update
In 2013, Google launched a new algorithm called Hummingbird, which would revolutionize the way queries are made through search engines.
The main change that occurred with this algorithm was that the aspect of semantic context was introduced, with which Google would begin to interpret the queries made by users through the search engine in a different way.
In this way, it is no longer just about understanding words in general, but about understanding the search intent behind those words and being able to understand the colloquial and natural language of Internet users.
This has meant changes in the way Content Marketing is done , as the way of writing and SEO have had to undergo changes for this new algorithm to take them into account.
This has favored voice searches since when people perform a search they do so in a conversational and informal tone, which gives them greater confidence when making a query.
Over time, Google not only learns about colloquialisms, but also about accents and patterns in the way users speak, so the results would be more accurate and faster.
Think Mobile (Voice Search Statistics)
mobile voice search statistics
Photo by Sam Nam from Pexels
It is obvious that voice searches have significantly changed the behavior of users on the Internet.
From the way searches are done, if you do it by text and want to know the time in Paris you would enter “Paris time”, whereas if you do it by voice the person would say something like: “What time is it in Paris?”
There are some current and predictive statistics on voice search that will get you thinking mobile:
According to Search Engine Watch , voice searches were 35 times more frequent in 2016 than in 2008, meaning growth has been continuous.
At least 1 in 5 adult Internet users have used voice search in the past month, according to Global Web Index .
It is estimated that by 2020, 50% of searches will be by voice globally, according to studies by Comscore .
Likewise, by next year, 21.4 million devices are expected to be 100% voice-enabled in the United States alone, according to Activate .
While 30% of searches will be done without a screen according to the same Google giant.
Photo by rawpixel.com from Pexels
The growth of users who now use voice searches should be reason enough to start optimizing your site, but among the advantages that this will bring you are:
Continuous interaction with your customers
Maintaining direct and constant communication with your customers is one of the great advantages of optimizing your site for voice search, and chatbots will be ready to provide immediate answers to your customers' questions.
This way, your customers' user experience will be more satisfactory, as all of their requests will be answered automatically and they will want to come back for more and with greater confidence.
You need to get ahead of your competitors and start implementing these voice searches that are just beginning to grow but with such sustained growth that it promises to be the future for search engines.
The more direct your communication is with your customers, the more positive their experiences will be.
Increase in data volume
Due to voice searches on the Internet, the amount of data provided by users will skyrocket.
This information can be leveraged by your brand and, above all, by advertising agencies to create and deliver much more targeted messages with content that really interests audiences.
This translates into more and better conversions and a greater number of sales for your company on the Internet.
More profitability for brands
Thanks to these voice bots, you will know if the leads that reach your website are really worthwhile for your brand.
This way, it will be more profitable to nurture them until they become loyal because you will have enough information about them and whether they really form part of the niche you are targeting with your strategy, and this will increase your profitability on the Internet.
The Hummingbird Update
In 2013, Google launched a new algorithm called Hummingbird, which would revolutionize the way queries are made through search engines.
The main change that occurred with this algorithm was that the aspect of semantic context was introduced, with which Google would begin to interpret the queries made by users through the search engine in a different way.
In this way, it is no longer just about understanding words in general, but about understanding the search intent behind those words and being able to understand the colloquial and natural language of Internet users.
This has meant changes in the way Content Marketing is done , as the way of writing and SEO have had to undergo changes for this new algorithm to take them into account.
This has favored voice searches since when people perform a search they do so in a conversational and informal tone, which gives them greater confidence when making a query.
Over time, Google not only learns about colloquialisms, but also about accents and patterns in the way users speak, so the results would be more accurate and faster.
Think Mobile (Voice Search Statistics)
mobile voice search statistics
Photo by Sam Nam from Pexels
It is obvious that voice searches have significantly changed the behavior of users on the Internet.
From the way searches are done, if you do it by text and want to know the time in Paris you would enter “Paris time”, whereas if you do it by voice the person would say something like: “What time is it in Paris?”
There are some current and predictive statistics on voice search that will get you thinking mobile:
According to Search Engine Watch , voice searches were 35 times more frequent in 2016 than in 2008, meaning growth has been continuous.
At least 1 in 5 adult Internet users have used voice search in the past month, according to Global Web Index .
It is estimated that by 2020, 50% of searches will be by voice globally, according to studies by Comscore .
Likewise, by next year, 21.4 million devices are expected to be 100% voice-enabled in the United States alone, according to Activate .
While 30% of searches will be done without a screen according to the same Google giant.