Next, Offer Free Extras
Posted: Wed Jan 29, 2025 4:45 am
Another is that many simply aren’t persistent enough and referrals end up being more of a piecemeal exercise than something methodical and focused.
This is why I recommend that salespeople and business owners consider developing an in-house referral program.
You have a great story to tell about your company, your products or services, as well as the way you work with customers.
So you owe it to yourself to make sure everyone gets to hear that story.
First, Provide Value
Referrals often happen when you first provide something of value to your customers.
I saw a great example of this recently when I did a wine tour of Ontario’s Niagara region.
I noticed that many winemakers there were afghanistan telegram data almost as eager to tell me great things about other wines produced in the area as they were about selling the benefits of their own products.
At first, I found this a bit odd. I mean why would they take time to tell me great things about their competition?
Later on, after I returned home, I noticed how that helpful gesture had shaped my behavior.
Not only did I speak highly among friends about that individual winemaker, I also had great things to say about the entire winemaking region. Moreover, I noticed that I was most eager to make a return visit to those wineries who gave me all the great tips on good wines that were also being made by their area competitors.
So as you can see, there’s good karma in providing solid referrals.
Free offers are timelessly powerful. I’ve benefited from this first-hand, not just as a consumer but as a business owner, too.
For example, I have a client who recently referred me to someone in her organization. To show my appreciation, I sent a free ticket to a much-sought after Engage event.
This is why I recommend that salespeople and business owners consider developing an in-house referral program.
You have a great story to tell about your company, your products or services, as well as the way you work with customers.
So you owe it to yourself to make sure everyone gets to hear that story.
First, Provide Value
Referrals often happen when you first provide something of value to your customers.
I saw a great example of this recently when I did a wine tour of Ontario’s Niagara region.
I noticed that many winemakers there were afghanistan telegram data almost as eager to tell me great things about other wines produced in the area as they were about selling the benefits of their own products.
At first, I found this a bit odd. I mean why would they take time to tell me great things about their competition?
Later on, after I returned home, I noticed how that helpful gesture had shaped my behavior.
Not only did I speak highly among friends about that individual winemaker, I also had great things to say about the entire winemaking region. Moreover, I noticed that I was most eager to make a return visit to those wineries who gave me all the great tips on good wines that were also being made by their area competitors.
So as you can see, there’s good karma in providing solid referrals.
Free offers are timelessly powerful. I’ve benefited from this first-hand, not just as a consumer but as a business owner, too.
For example, I have a client who recently referred me to someone in her organization. To show my appreciation, I sent a free ticket to a much-sought after Engage event.