Social commerce in figures
Posted: Wed Jan 29, 2025 5:14 am
Social Commerce still shows timid growth according to data on Google Trends, however it is one of the marketing trends for eCommerce in 2019.
Marketing Trends for eCommerce
According to We Are Social, social media had more than 3.196 billion users in 2018 (approximately more than half of the world's population).
Facebook was a significant influence on dental email list purchasing decisions: it accounted for 52% of online and offline purchases made in 2015.
Indirectly, 7 out of 10 customers who have had a good shopping experience on social media would be willing to recommend it to third parties, demonstrating the power of these channels in customer service.
Augmented reality in figures
[Tweet “63% of consumers agree that augmented reality would improve their shopping experience .”]
According to Google Trends data, interest in augmented reality has remained stable over the past 5 years, and the impact of Pokémon Go confirms this.
If eCommerce stores offer an augmented reality experience, at least 40% of consumers would be willing to spend more on a product , according to Retail Perceptions . This demonstrates the competitive advantage associated with introducing augmented reality in online stores.
Augmented reality investments will reach $60 trillion by 2020.
For ThinkMobiles 63% of customers say that augmented reality would improve their shopping experience, while 22% would be willing to recommend the online store.
Voice assistants in numbers
Interest in voice assistants has grown steadily over the past 5 years. And according to
eCommerce Marketing Trends 2019, this will continue to happen.
According to a study conducted by BrightLocal , in 2018, 58% of consumers used voice search systems to find information about local businesses , while 46% of customers do so daily.
Feeding the Beast is a statistical research study by ComScore that predicts that 50% of all searches will be done via voice search by 2020.
It is estimated that 20% of online users will perform voice searches once a month, demonstrating the rapid acceptance of this new form of Internet search.
According to a survey by Edison Research and NPR, at least 22% of US smart speaker owners have purchased something using the devices.
Expert predictions on eCommerce in 2019
Do you want to know what the experts say about what awaits eCommerce in 2019? Well, TICbeat consulted more than 20 experts in the area. And below we show you the results:
Pilar García Garzón, General Manager of Orbit Consulting Group, the future of e-commerce will depend on its ability to reinvent itself and rely on management programs such as ERP, CRM and BPM focused on customer loyalty and omnichannel.
Adrián Amorín, Country Manager of idealo.es, believes that purchases made using smartphones, ePayment…and innovation in shipping will be some of the trends that will define online shopping in the very near future.
In addition, an improvement in the format and presentation of the Apps is expected, with the aim of making the selection process easier and more intuitive, and offering a better user experience.
Matt Warren, Founder and CEO, Veeqo, says that in the past, customer experience was almost like an optional extra. Something that could get you ahead of the pack while still allowing room to compete on other things. But in 2019, brands will need to provide an epic experience as standard.
Marketing Trends for eCommerce
According to We Are Social, social media had more than 3.196 billion users in 2018 (approximately more than half of the world's population).
Facebook was a significant influence on dental email list purchasing decisions: it accounted for 52% of online and offline purchases made in 2015.
Indirectly, 7 out of 10 customers who have had a good shopping experience on social media would be willing to recommend it to third parties, demonstrating the power of these channels in customer service.
Augmented reality in figures
[Tweet “63% of consumers agree that augmented reality would improve their shopping experience .”]
According to Google Trends data, interest in augmented reality has remained stable over the past 5 years, and the impact of Pokémon Go confirms this.
If eCommerce stores offer an augmented reality experience, at least 40% of consumers would be willing to spend more on a product , according to Retail Perceptions . This demonstrates the competitive advantage associated with introducing augmented reality in online stores.
Augmented reality investments will reach $60 trillion by 2020.
For ThinkMobiles 63% of customers say that augmented reality would improve their shopping experience, while 22% would be willing to recommend the online store.
Voice assistants in numbers
Interest in voice assistants has grown steadily over the past 5 years. And according to
eCommerce Marketing Trends 2019, this will continue to happen.
According to a study conducted by BrightLocal , in 2018, 58% of consumers used voice search systems to find information about local businesses , while 46% of customers do so daily.
Feeding the Beast is a statistical research study by ComScore that predicts that 50% of all searches will be done via voice search by 2020.
It is estimated that 20% of online users will perform voice searches once a month, demonstrating the rapid acceptance of this new form of Internet search.
According to a survey by Edison Research and NPR, at least 22% of US smart speaker owners have purchased something using the devices.
Expert predictions on eCommerce in 2019
Do you want to know what the experts say about what awaits eCommerce in 2019? Well, TICbeat consulted more than 20 experts in the area. And below we show you the results:
Pilar García Garzón, General Manager of Orbit Consulting Group, the future of e-commerce will depend on its ability to reinvent itself and rely on management programs such as ERP, CRM and BPM focused on customer loyalty and omnichannel.
Adrián Amorín, Country Manager of idealo.es, believes that purchases made using smartphones, ePayment…and innovation in shipping will be some of the trends that will define online shopping in the very near future.
In addition, an improvement in the format and presentation of the Apps is expected, with the aim of making the selection process easier and more intuitive, and offering a better user experience.
Matt Warren, Founder and CEO, Veeqo, says that in the past, customer experience was almost like an optional extra. Something that could get you ahead of the pack while still allowing room to compete on other things. But in 2019, brands will need to provide an epic experience as standard.