Auto Sales Funnel – What is it in simple words

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Don't mistakenly believe that a sales funnel is a magic wand that you can wave to make people run to you and buy goods and services without looking. Yes, it is indeed a very effective tool that, when used correctly, helps to make the work of managers easier and set up automatic execution of some processes.

But this is not done in one minute. The right approach, understanding of the mechanisms of doing business, knowledge of the tools and principles of their application are necessary. This dj email list article is exactly about how to correctly form, configure and launch an automatic sales funnel.

The sales funnel is a specially created system that subtly recognizes each user who enters it and builds subsequent interaction with them in such a way that the conversion rate is ultimately maximum.

A simple example: a visitor landed on your landing page. The system's further actions depend on how he behaved after that:

Immediately left the landing page - the person is transferred to the list for which retargeting is carried out. He will be shown a different advertisement, not the one he originally came from.

Left contact details - added to the auto-dispatch database.

Wanted to download a checklist (free) - redirected to tripwire, that is, a special offer that is shown once.

Then, depending on the person’s reaction, one or another scenario of interaction with him is again implemented.

Where does this name come from – “funnel”? From the way the system works: it “draws” a large audience into the process, and then at each stage, part of it is eliminated. For example, only 900 users visited the site, 250 of them put some product in the basket, and only 60 people bought it. A very large number of potential customers gradually “fall off”. According to Online Storebase, the conversion rate in stores is rarely higher than 3%.

When working through an automatic sales funnel, the emphasis is placed precisely on this problem, that is, the task is to minimize the number of dropped buyers at each stage, thus making these stages wider. As a result, a person, without losing interest in the product, calmly moves on to the next step.

That is, the client gets to know the product, gradually moves through the entire funnel and ultimately makes a purchase.