Ideally, internal links keep visitors on your site by helping them find more information they might need. But there are great SEO benefits too.
Establish a ‘hub and spoke’ structure, where main pages (hubs) link to related supporting pages (spokes). This approach builds topical authority and makes it easier for users to find relevant information.
For example, a ‘Content Marketing Hub’ might link to SEO, email marketing, and analytics pages. This creates a clear path for users and helps your site rank better.
These internal links help search morocco mobile numbers list engines:
Find all your pages
Understand each page’s topic
See how pages connect
Know which pages matter most
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When internally linking your web pages, be sure to use relevant, keyword-rich anchor texts.
Don’t forget to link back to your high-priority pages, such as product and service pages.
User experience elements
Google also considers user experience (UX) as part of its “people-first content” approach. There are three vital UX principles for SEO:
Navigation optimization – Simple and intuitive site navigation is key. Complex structures may have worked for traditional SEO, but modern strategies focus on usability. A hub-and-spoke structure lets users explore your site easily. It organizes content logically, improving SEO.