Google Adds Try Without Personalization To Search Results
Posted: Wed Jan 29, 2025 6:44 am
Google Search now allows users to turn off personalized results with one click, removing the need for incognito mode and making it easier to get unbiased information.
What it looks like
Google’s new “Results are personalized-Try without personalization” option, positioned in the footer, now tells you if your search is personalized and enables you to go incognito.
Here’s a screenshot from my search for “the benefits of prickly pear cactus leaves,” desktop and mobile results look similar:
When you click “Try without personalization,” the result germany mobile numbers list flips to “Results are not personalized.”
How it works
Personalized results have existed since 2009; before that, most of us received the same search results for a similar search term. However, personalized results hugely changed Search, providing users different results depending on their search history.
For example, a site owner who regularly visited their site would see it ranking higher in their results than everyone else.
Google’s new feature removes personalized results by connecting to the pws=0” parameter (also around since 2009 but largely unknown), enabling users to remove historical data-driven results.
What it looks like
Google’s new “Results are personalized-Try without personalization” option, positioned in the footer, now tells you if your search is personalized and enables you to go incognito.
Here’s a screenshot from my search for “the benefits of prickly pear cactus leaves,” desktop and mobile results look similar:
When you click “Try without personalization,” the result germany mobile numbers list flips to “Results are not personalized.”
How it works
Personalized results have existed since 2009; before that, most of us received the same search results for a similar search term. However, personalized results hugely changed Search, providing users different results depending on their search history.
For example, a site owner who regularly visited their site would see it ranking higher in their results than everyone else.
Google’s new feature removes personalized results by connecting to the pws=0” parameter (also around since 2009 but largely unknown), enabling users to remove historical data-driven results.