Google Removing Hotel Features In Test To Help Small Operators In Three EU Countries
Posted: Wed Jan 29, 2025 6:52 am
Google announced it is testing removing maps and certain hotel features in three EU countries to simplify search, meet comparison website demands, and comply with new EU regulations.
The test aims to see if CTR for smaller independent operators increases by reverting to the old “ten blue links” format.
Key takeaways:
Google admitted that recent changes to Search have made it croatia mobile numbers list difficult for users to find independent hotel operators and airlines, and they only benefited large online travel aggregators and comparison websites.
Google hopes the test will reduce the dominance of large online travel aggregators and comparison websites and increase independent airlines, hotel operators, and small operators/retailers’ free direct booking clicks.
During the test, Google will display links to individual websites.
Google Updates Business Profile Guidelines On Age-Restricted Products
Google updated its business profile guidelines to ensure that companies without a physical storefront delivering age-restricted products can no longer register as service-area businesses.
The update complies with federal and state regulations relative to the supply and delivery of alcohol, weapons, and cannabis, among other products.
Key takeaways:
Google’s update requires service-area businesses providing minimum-age requirement products to have a storefront with permanent signage.
Any business selling age-restricted products without a store with the ability to accommodate customers may not operate as a service-area business.
Google announced the update on its Business Profile help page.
The test aims to see if CTR for smaller independent operators increases by reverting to the old “ten blue links” format.
Key takeaways:
Google admitted that recent changes to Search have made it croatia mobile numbers list difficult for users to find independent hotel operators and airlines, and they only benefited large online travel aggregators and comparison websites.
Google hopes the test will reduce the dominance of large online travel aggregators and comparison websites and increase independent airlines, hotel operators, and small operators/retailers’ free direct booking clicks.
During the test, Google will display links to individual websites.
Google Updates Business Profile Guidelines On Age-Restricted Products
Google updated its business profile guidelines to ensure that companies without a physical storefront delivering age-restricted products can no longer register as service-area businesses.
The update complies with federal and state regulations relative to the supply and delivery of alcohol, weapons, and cannabis, among other products.
Key takeaways:
Google’s update requires service-area businesses providing minimum-age requirement products to have a storefront with permanent signage.
Any business selling age-restricted products without a store with the ability to accommodate customers may not operate as a service-area business.
Google announced the update on its Business Profile help page.