Google Keyword Planner – What is this tool for?
Posted: Sun Dec 22, 2024 8:03 am
Google's keyword planner is essential in the work of every copywriter or SEO specialist. If you want your www to be highly positioned, collect leads, and overall bring satisfactory revenue, you should use this tool regularly. Especially if you have only recently become interested in the topic of SEO website optimization. Choosing the right keywords definitely increases your chances of achieving your goal in the areas of advertising, content, and positioning.
The article answers the questions:
What is the Google Keyword Planner used for?
What data is worth getting from Keyword Planner?
What Keyword Planner features are worth using during positioning?
Contents:
Keywords – can they be omitted?
Follow data, not intuition
Keyword Planner – Where to Start?
Key Features
Using Google's Keyword Planner
Learn new keywords
Get search volume and predictions
Properly verifying keyword search volume
Google Keyword Planner – what to remember?
Keyword Planner – a free tool you can’t afford not to use!
Keywords – can they be omitted?
The answer is yes, but apart from keywords, do not count on the fact that:
you will get a higher conversion rate;
you will reach your customer more easily;
you will increase the visibility of the website in the Google search engine.
Possible benefits of using keywords correctly
Possible benefits of using keywords correctly
Have you ever wondered why ski jumpers, despite having their own style and developed technique, change the position of their body in the air depending on the hill or the weather? The answer is very true to life, perhaps a bit sad, but above all it gives you the basis to keep your feet firmly on the ground in life. An outstanding jumper, despite his beliefs and extraordinary predispositions, adapts to the situation, i.e. to the direction and speed of the wind, the size of the hill, or the required number of points, which at a given moment is enough to achieve success. Of course, regardless of the adversities, he could "fly" everywhere the same and be faithful to his beliefs. The only question is, would he then be able to achieve more in his profession? I am convinced that he will not. There are so many possibilities that can occur that depending on luck, his preferred style would rarely pass the test.
Follow data, not intuition
What does ski jumping have to do with the topic discussed in this article? Perhaps the fact that if you work in digital marketing on a daily basis and are also interested in sports, I have encouraged you uk companies email list more to read this text. This is how the magic of storytelling works, which is much faster absorbed by readers than "dry" theory. Okay, but that's not what I meant. Just like a ski jumper, when creating content, you have to adapt to the conditions that prevail in the Google search engine. You cannot construct content that is only in your subjective opinion complete, understandable to the recipient, and answers the questions of potential customers. Writing requires flexibility, because if you create texts only in your own way, you are doomed to failure.
If you want to rely on luck, you can use this tactic. Perhaps the phrases you use are also the most frequently used by the rest of the community. However, you may belong to a niche and think in a different way than the majority of your customers. It is not worth acting ad hoc and doing something on instinct, because then you will waste a lot of time and money. A much better solution is to verify the data, which will tell you what to be guided by when writing content for customers.
Keyword Planner – Where to Start?
Let’s start with the fact that the tool discussed in this article is free. All you need to do to access it is to create an account in Google Ads. You don’t have to share your payment card details because you can choose the option “Create an account without a campaign” during registration.
However, without an active Google Ads campaign, the average search volume data you see will be limited to ranges of 1-100, 100-1000, etc. Therefore, if you want to see more precise data and not just ranges, you should enable an advertising campaign in Google Ads.
Key Features
Google Keyword Planner is a very useful tool, especially if you work as an SEO specialist.
The most important conveniences you gain with this tool are the ability to:
keyword searches;
setting bids for Google Ads advertising for a given keyword;
analyzing periodic changes in keyword discovery;
planning and setting the budget for a Google Ads campaign for a specific phrase or an entire group of words.
Key Features of Google Keyword Planner
Key Features of Google Keyword Planner
It's worth knowing!
Google Keyword Planner is not the only tool for keyword verification. Many respected experts in the digital marketing industry recommend, among others, the Senuto tool, which has a number of functions for optimizing the website and improving the position in Google.
The article answers the questions:
What is the Google Keyword Planner used for?
What data is worth getting from Keyword Planner?
What Keyword Planner features are worth using during positioning?
Contents:
Keywords – can they be omitted?
Follow data, not intuition
Keyword Planner – Where to Start?
Key Features
Using Google's Keyword Planner
Learn new keywords
Get search volume and predictions
Properly verifying keyword search volume
Google Keyword Planner – what to remember?
Keyword Planner – a free tool you can’t afford not to use!
Keywords – can they be omitted?
The answer is yes, but apart from keywords, do not count on the fact that:
you will get a higher conversion rate;
you will reach your customer more easily;
you will increase the visibility of the website in the Google search engine.
Possible benefits of using keywords correctly
Possible benefits of using keywords correctly
Have you ever wondered why ski jumpers, despite having their own style and developed technique, change the position of their body in the air depending on the hill or the weather? The answer is very true to life, perhaps a bit sad, but above all it gives you the basis to keep your feet firmly on the ground in life. An outstanding jumper, despite his beliefs and extraordinary predispositions, adapts to the situation, i.e. to the direction and speed of the wind, the size of the hill, or the required number of points, which at a given moment is enough to achieve success. Of course, regardless of the adversities, he could "fly" everywhere the same and be faithful to his beliefs. The only question is, would he then be able to achieve more in his profession? I am convinced that he will not. There are so many possibilities that can occur that depending on luck, his preferred style would rarely pass the test.
Follow data, not intuition
What does ski jumping have to do with the topic discussed in this article? Perhaps the fact that if you work in digital marketing on a daily basis and are also interested in sports, I have encouraged you uk companies email list more to read this text. This is how the magic of storytelling works, which is much faster absorbed by readers than "dry" theory. Okay, but that's not what I meant. Just like a ski jumper, when creating content, you have to adapt to the conditions that prevail in the Google search engine. You cannot construct content that is only in your subjective opinion complete, understandable to the recipient, and answers the questions of potential customers. Writing requires flexibility, because if you create texts only in your own way, you are doomed to failure.
If you want to rely on luck, you can use this tactic. Perhaps the phrases you use are also the most frequently used by the rest of the community. However, you may belong to a niche and think in a different way than the majority of your customers. It is not worth acting ad hoc and doing something on instinct, because then you will waste a lot of time and money. A much better solution is to verify the data, which will tell you what to be guided by when writing content for customers.
Keyword Planner – Where to Start?
Let’s start with the fact that the tool discussed in this article is free. All you need to do to access it is to create an account in Google Ads. You don’t have to share your payment card details because you can choose the option “Create an account without a campaign” during registration.
However, without an active Google Ads campaign, the average search volume data you see will be limited to ranges of 1-100, 100-1000, etc. Therefore, if you want to see more precise data and not just ranges, you should enable an advertising campaign in Google Ads.
Key Features
Google Keyword Planner is a very useful tool, especially if you work as an SEO specialist.
The most important conveniences you gain with this tool are the ability to:
keyword searches;
setting bids for Google Ads advertising for a given keyword;
analyzing periodic changes in keyword discovery;
planning and setting the budget for a Google Ads campaign for a specific phrase or an entire group of words.
Key Features of Google Keyword Planner
Key Features of Google Keyword Planner
It's worth knowing!
Google Keyword Planner is not the only tool for keyword verification. Many respected experts in the digital marketing industry recommend, among others, the Senuto tool, which has a number of functions for optimizing the website and improving the position in Google.