Examples of unusual advertising campaigns
Posted: Wed Jan 29, 2025 7:05 am
Promotions under the slogan "Product of the Week", "Happy Hour", etc.
This means that the buyer can receive a discount only at the time specified by the terms of the promotion or on specific product items.
This is a well-known way to stimulate consumer demand.
A coffee shop will be more crowded during the day if its baked goods are 30% cheaper between 12:00 and 17:00. The same trick can be recommended to beauty salons to attract more customers during “idle” hours.
This "trick" is used, for example, by the construction group "Third Rome". Every day, their website features an offer to purchase a certain property at a discount, which will go to someone who reserves the lot within 24 hours and then pays the deposit within a week.
Providing a discount to those who buy first (for early booking)
Customers who pre-order get the opportunity to buy a product or service 10-25% cheaper. A striking example: Elon Musk's flamethrowers were sold before they were manufactured. What is the secret of such a triumphant result? In the release of a limited edition of a unique product and the creation of a stir around it.
When launching such an advertising campaign, the main task is to get the consumer to pay before he receives his order. Remember that you must have the funds to manufacture the goods (provide the service) for which you have already been paid.
Early booking is very popular in the tourism business. By pre-ordering, you can make applications with a 50% discount.
Work with discount cards
This is a great way to build long-term cooperation with your clients. Issue cards that allow you to make purchases and receive services with greater benefits. These can be special club cards, loyalty cards, cumulative cards, or cards that give access to the VIP section (to the online store), etc.
Work with discount cards
Source: BestForBest / shutterstock.com
Offline promotions
This refers to all kinds of events such as promotional screenings, tastings, samplings, visual information, etc.
Recommended articles on this topic:
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Analysis of competitors' advertising: the most effective methods
Native Advertising Examples: When You Don't Need to Go Forward
Attracting an audience through shock value
It is worth noting right away that this is an option for the brave. But rest assured that a well-planned intrigue will bring you a whole stream of buyers, which will give you additional sales and profit.
For example, the company "Euroset" came up with a more than outrageous move to attract consumers. They announced that naked clients would receive a phone as a gift. The idea was that fans of "freebies" would come for a free gadget, while others would come to have a look and make a purchase at the same time. There really were a lot of spectators, more than orders. But "Euroset" still increased its popularity with this trick.
A German clothing store once tried exactly the same thing. Naked customers could choose a whole outfit for themselves and pay nothing.
Probably many have heard about an interesting advertising campaign devised by IKEA. Its essence was that a married couple lived in the shopping pavilion for a whole month, using only the products of this Swedish company. This not only attracted new customers, but also increased popularity in the eyes of those who had already bought here before.
This means that the buyer can receive a discount only at the time specified by the terms of the promotion or on specific product items.
This is a well-known way to stimulate consumer demand.
A coffee shop will be more crowded during the day if its baked goods are 30% cheaper between 12:00 and 17:00. The same trick can be recommended to beauty salons to attract more customers during “idle” hours.
This "trick" is used, for example, by the construction group "Third Rome". Every day, their website features an offer to purchase a certain property at a discount, which will go to someone who reserves the lot within 24 hours and then pays the deposit within a week.
Providing a discount to those who buy first (for early booking)
Customers who pre-order get the opportunity to buy a product or service 10-25% cheaper. A striking example: Elon Musk's flamethrowers were sold before they were manufactured. What is the secret of such a triumphant result? In the release of a limited edition of a unique product and the creation of a stir around it.
When launching such an advertising campaign, the main task is to get the consumer to pay before he receives his order. Remember that you must have the funds to manufacture the goods (provide the service) for which you have already been paid.
Early booking is very popular in the tourism business. By pre-ordering, you can make applications with a 50% discount.
Work with discount cards
This is a great way to build long-term cooperation with your clients. Issue cards that allow you to make purchases and receive services with greater benefits. These can be special club cards, loyalty cards, cumulative cards, or cards that give access to the VIP section (to the online store), etc.
Work with discount cards
Source: BestForBest / shutterstock.com
Offline promotions
This refers to all kinds of events such as promotional screenings, tastings, samplings, visual information, etc.
Recommended articles on this topic:
How to Convince a Client to Buy a Product insurance leads for seniors or Service: 40 Effective Techniques
Analysis of competitors' advertising: the most effective methods
Native Advertising Examples: When You Don't Need to Go Forward
Attracting an audience through shock value
It is worth noting right away that this is an option for the brave. But rest assured that a well-planned intrigue will bring you a whole stream of buyers, which will give you additional sales and profit.
For example, the company "Euroset" came up with a more than outrageous move to attract consumers. They announced that naked clients would receive a phone as a gift. The idea was that fans of "freebies" would come for a free gadget, while others would come to have a look and make a purchase at the same time. There really were a lot of spectators, more than orders. But "Euroset" still increased its popularity with this trick.
A German clothing store once tried exactly the same thing. Naked customers could choose a whole outfit for themselves and pay nothing.
Probably many have heard about an interesting advertising campaign devised by IKEA. Its essence was that a married couple lived in the shopping pavilion for a whole month, using only the products of this Swedish company. This not only attracted new customers, but also increased popularity in the eyes of those who had already bought here before.